Mainstays, icons, the A team: every brand’s got ’em, whether they’re flavors or sub-brands.
For Quaker cereal it’s Cap’n Crunch (and maybe Life). General Mills has Cheerios, Lucky Charms and Cinnamon Toast Crunch to do the bulk of its flavor licensing work. Post’s are arguably Honey Bunches and Pebbles, which is, itself, a two-faced Janus of Fruity & Cocoa. Likewise, Kellogg’s translates to Frosted Flakes and Froot Loops, plus Pop-Tarts, too.
As above, so below. If brand-level marketing has to tick certain option boxes, so too should a peripheral Pop-Tarts product have to do justice to what I’m calling The Big Four. Pop-Tarts’ finest. We got the higher ups in Bites form, as well as Chocolatey Fudge—which is a quasi-quintessential Pop-Tarts variety alongside Cookies & Creme.
But we’ve heard nothing about #3 & #4, S’Mores & Wild Berry. They complete this sacred quartet by further balancing rich and fruity sweetness.
No, instead of going with a proper, albeit unberried, wild card flavor like Hot Fudge Sundae or a Gone Nutty! variety, we got Confetti Cupcake Pop-Tarts Bites. Well, now it’s just Confetti Cake. Whether this was meant to be a symbolic instance of macro- vs. microcosm or not, one thing’s for certain: Confetti Cupcake Pop-Tarts were never that good to begin with. Certainly not Bites material. Heck, If I wanted a handful of bite-sized compound sugar bombs, I’d spread Cool Whip between some Frosted Animal Cookies.
But I’ve whined enough. I’ll pop open a pouch with an open mind, and give these angel-cake devils their due.
