News: Chocolate Eggo Cereal

New Eggo Chocolate Waffle Cereal

How does the poem go?

Do not weep for Waffle Crisp, for it is not gone.
It is the wind that shakes the mighty Maple.
It is the gentle butter that melts upon your face.
It is the crisped batter bubble that griddles through the dark amber.
It is the sticky remnants of a syrup’d stream. 

Something like that. The point is that while I, like most, may never stop mourning the U.S. discontinuation of Waffle Crisp, the mantle of maple cereals now lies on strong shoulders. After Eggo Cereal was discontinued itself back in 2012 and only just revived last year in Homestyle Maple and Blueberry flavors, it seems the stuff was successful enough to warrant another iteration.

Granted, I’d think Chocolate Chip would make more sense, but I can’t stay mad at the idea of a chocolate maple cereal. First teased by Cereal Snob a few days ago and since confirmed by Kellogg’s, a Chocolate Eggo Cereal is indeed coming soon.

Though perhaps I shouldn’t get too excited, as the naming and description for this product cleverly dances around the word “maple,” leaving it unclear whether this might be just another chocolate cereal.

“Kellogg’s Eggo Chocolate Waffle Cereal has the delicious taste and mouthwatering aroma of Eggo, all packed into an indulgent mini chocolate waffle piece. Each piece is dusted with chocolatey goodness that saturates the milk all the way to the last bite, leaving a bowl of delectable chocolatey cereal milk. The new cereal will be available at retailers nationwide in December.”

Well there you have it: all we know is that we know nothing for sure. Oh well, December is a ways away (about three weeks of quarantine, it will feel like). For now, I’m just glad Eggo is helping those of us who won’t…ahem…let go of Waffle Crisp’s memory.

News: Chocolate Life Cereal

New Chocolate Life Cereal

Talk about a redundant name. We all know that chocolate, much like ball, already is life. Ergo, when life gives you chocolate, it’s really giving you it’s all.

But do I trust Chocolate and Life to successfully meld in the same cereal? That remains to be seen, as I have a bit of a review backlog to clear before I go on the prowl for Quaker’s newly released cocoa-infused, multigrain thatched squares. I’ll admit, I’m a little apprehensive; I’m not the biggest Life cereal fan, simply because they lack a satisfying crunch, instead of crisping into kindling like a road-rolled Chex piece. Plus, Life’s latest new cereals didn’t blow me away either.

But with my dark outlook on Life, I might just be the eternal pessimist. If the idea of Chocolate Life has you ready to uproot yours in search of it, you can already find it listed on Walmart.com.

Review: Dunkin’ Donuts Cereal – Caramel Macchiato & Mocha Latte

New Dunkin' Cereal Review

Not since the egg predated the chicken has such a causality dilemma been posed: “but first, cereal” or “but first, coffee”? I’m sure you’ve seen the latter phrase emblazoned on countless Etsy shirts and flea market embroideries—right next to the Live, Laugh, Love pillows and fat chicken kitchen décor—but with cereal serving as a perfect toothsome preface to just about any activity, sometimes one can face cognitive gridlock when forced to choose between a warm mugful and a cold-milked bowlful.

But worry no longer, crunchy koan ponderers, because Post & Dunkin’ have teamed up to reanimate the Donut-slinging brand’s cereal division, which has laid dormant since Ralston stopped making their chocolate and glazed goodies in the late ’80s. Granted, these two new cereals are based on coffee drinks rather than doughnuts, but that simply gives you an excuse to dunk a real cruller in your caffeinated cereal endmilk.

Yes, it is this last point that makes Dunkin’ cereals so significant—there have been mainstream coffee-flavored cereals before, but none that dared bring real bouncy bean juice into a supermarket aisle already known for sugar-rushing young kids: the last demographic that needs more energy. Sure, Dunkin’ cereals only contain 1/10th the caffeine of a cup of coffee per serving, but if my own childhood cereal consumption velocity is any indication, those perky percentiles will add up fast—the length of a single SpongeBob episode kind of fast.

But enough pep talk, let’s simultaneously eat and drink our breakfast. Continue reading

News: Pokémon Cereal (2020)

https://www.instagram.com/p/CDTt_UVFfNl/

DOWN+B. DOWN+B. DOWN+B.

Oh, sorry, didn’t see you there. I was just playing some Smash Bros. to celebrate Cereal Life‘s leak of an upcoming new Pokémon Cereal from General Mills. My character? Pichu, of course. Who else is there?

But much like everyone’s favorite pre-evolved rat, I might be hurting myself by getting too electrically excited. See, Pokémon Cereal has a very dear reputation, especially to me. With the original Pokémon Cereal released by Kellogg’s in 2000, this General Mills “Berry Bolt” cereal has a lot to live up to. Sure, Kellogg’s version was *just* an oats & marbits cereal, like any ol’ Lucky Charm chaser, but what it lacked in originality—and hey, it still tasted great—it made up for with charm: namely, adorably diverse pastel marshmallows, a holographically embossed box, and bowl pal toys inside.

Will General Mills’ team bring anything so super nostalgically effective to the table? Since as with most of Cereal Life’s leaks, the box art here is far from final, it’s difficult to say—however, as it is a puffed cereal, it’s very unlikely to be anything but corn based (and therefore extremely weak to both Oat and Milk type Pokémon), while its two meager, monochrome marshmallow designs leave me about as giddy as a post-dinner Snorlax.

Maybe they can make up for it with some sort of in-box exclusive—General Mills has been doing Pokémon Card promotions for a while now—but as it stands, you might be better off using a Max Revive on an old eBay box of the original stuff. It may be crusty and inedible, but at least you could pretend it’s a Gengar.

 

Review: South Korean Green Onion Chex Cereal

South Korean Green Onion Chex Cereal Review Box

DON’T READ THIS.

Remember all those chain letters from the internet’s gullible youth that would start in largely the same way, threatening that if you don’t, say, send this cereal review to 10 other people, Chaka the ogreish Chex piece will sneak into your room at 3a.m. tonight and belch directly into your mouth?

That’s exactly how cursed Kellogg’s of South Korea’s Green Onion Chex Cereal feels. If you aren’t familiar with why this cereal exists, trust me: there’s no way its taste could be more interesting than its origin story, so I suggest you read my first post on the topic before continuing. But even though it’s a great tale, I’m no longer convinced it’s more than a government coverup. Kellogg’s SK may claim that their 2004 mock election between double-chocolate Cheky and green onion Chaka—the latter of whom won the popular vote in a landslide thanks to online agitators—was rigged so kids could enjoy the chocolatey cereal they’d already planned, I think the truth could be more sinister. Perhaps, after Chaka won and Kellogg’s decided to craft a Green Onion Chex, the end result was a substance so foreboding and oppressive that they had to seal it away like an unspeakable eldritch horror.

And now, after 16 years, they aren’t charitably making up for an earlier snub. No, they’re doing damage control: the dormant Chaka’s slumber has been disturbed by 2020’s various…2020isms…and now much like Rita Repulsa, he’s finally free to conquer Earth with his many layers of cross-hatched crunchy creepiness.

Is that to say Green Onion Chex tastes bad? Well, the answer isn’t cut and dry. More like, “cut and watch your eyes water right into the bowl.” Continue reading

The Empty Bowl Episode Thirty-Six: Sealing Away Green Oniondorf

Anybody else feel a little off this week? Like maybe Super Mario 64’s Wet-Dry World is leaking a little bit of its negative emotional aura into our own? Maybe I’ve just been reading too many creepypastas, but if I didn’t have an aversion to hearing my own voice, this is the kind of week that would leave me seeking out something calming. Something relaxing. Something as chill as the milk in your fridge.

Something like The Empty Bowl: a meditative podcast about cereal from me and Justin McElroy. If this is your first emptied bowl rodeo, welcome: rest assured, there will be no bucking broncos of worry and stress ahead: just some good old fashioned yolkin’ around and breakfast clownery. In this episode, Justin and I reluctantly accept a new Froot Loops Something Pop, get existential about South Korea’s Green Onion Chex, and ponder the future of Count Chocula’s oaten ore.

Still bored enough to watch Wet Worlds Dry? There’s plenty more fun to be had at our Anchor hub. You can also follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but each one sets off a 1-Up noise in my prefrontal cortex.

Spooned & Spotted: Count Chocula Treats (2020)

With a crunchy creak, the Count’s fudge-encrusted crypt has opened again, and with only one cocoa-buttered fingernail poking out so far, the news is…promising.

Thanks to Positively Ghostbusters, we have our first look at what 2020 has in store for Count Chocula plus his fellow Monster Cereals Franken Berry and Boo Berry. While I’m not holding out hope for a Frute Brute and Yummy Mummy return, much less a reversion to these now-corn-based Monstrosities’ former oat flour glory, the ear-shaped head of a vintage Chocula is enough to leave me spooking my pants about Halloween in July. Continue reading

Spooned & Spotted: Dunkin’ Cereal (Mocha Latte & Caramel Macchiato!)

New Dunkin' Donuts Cereals 2020 Mocha Latte & Caramel Macchiato

 

(UPDATE: Just today, Post confirmed these Dunkin’ Cereals will be released in late August, with 1/10th the amount of caffeine in a coffee cup per serving!)

Well this was certainly more of a jolt to my brain than any shot of espresso.

Long-time Cerealously readers may remember a rumored Dunkin’ Donuts Caramel Macchiato Cereal that was rumored a year and a half ago, evidenced only by an image with fewer pixels than the cereal has grams of sugar per serving. But then…nothing ever came of it, which wasn’t too much of a shocker, since the cereal was alleged to be caffeinated, which seems like a recipe for wall-bouncing disaster to any unsuspecting parent. And Caramel Macchiato wasn’t the only bit of blurry breakfast gossip that never materialized—though perhaps hope for Cinnamon Honey-Maid and Teddy Grahams Cereal need not be extinguished by doubtful dairy just yet.

Folks, call your boss and take off work, ’cause Dunkin’s pouring us a doppio.

Snack_Alert on Instagram is the first to share proof that both Caramel Macchiato Cereal and a Mocha Latte Cereal are coming soon from Post and Dunkin’. Though it’s doubtful that these crunchy coffees will be caffeinated for real, they’re both made with real Dunkin’ coffee, instantly elevating this above any hypothetical Starbucks Cereal (yeah, I went there). Of course, Dunkin’ has big shoes to fill: the non-slip work boots of Fred the Baker, to be specific.

Dunkin’ Donuts’ original 1988 cereal came in both Glazed and Chocolate varieties. The cereal didn’t last long, but its colorful pastel box alone has made it one of cereal’s most unforgettable discontinuations.

Will the puffs and marshmallows of 2020’s Dunkin’ cereals be able to live up to this reputation? Well, without the ability to erase time and bring us closer to their uncertain release date, we’ll all just have to hunker down with some Timbits Cereal.