BRB, changing the name of my site to Curmudgeonously.
Why? Because the longer I write about cereal, the harder it gets for a new cereal to excite me. Don’t get me wrong, my heart still yearns and burns (figuratively) for cereal, but after reviewing 450+ breakfast products, the next plain ol’ chocolate, vanilla, or cinnamon-flavored cereal has to do a lot different to capture my attention. At a certain point, my trusty cartful of adjectives starts to get stale.
That was my mindset going into this newest flavor of Frosted Mini-Wheats. Not that Cinnamon Roll is really new territory for the brand. There were Cinnamon Streusel Mini-Wheats in 2007, and Cinnamon Roll Little Bites in 2012. The only thing 2021’s Cinnamon Roll Frosted Mini-Wheats have that the others don’t is….a kinda ugly box. The grey-blue is uninspiring, the cinnamon roll watermarks make it look like an off-brand DUPLO, and, well, I’ve already voiced my distaste for the redesigned Mini-Wheats mascot many times.
this is like one of those botched painting restorations pic.twitter.com/8MS9X0MjVp
— Cerealously 🥛🥣 (@cerealouslynet) December 12, 2020
But all hesitations notwithstanding, I must go into this review unbiased. Even if I want to punt the mascot with a pair of steel-toed boots. Continue reading