Wow-wee, golly-gee! Changing the color and flavor of milk? You mean the thing every single cereal ever does?

Don’t get me wrong, I’m totally excited for these new Frosted Flakes flavors. I just think it’s a little silly that in-milk alchemy is the principle selling point, since unless your cereal is changing the milk an entirely different color from the cereal pieces themselves, the flavor and pigment infusion of endmilk is pretty much an expected feature at this point.

Rather, it’s the actual Frosted Flavors here that have piqued my interest. Sure, Chocolate Frosted Flakes are far from new, but it seems Kellogg’s is aiming to improve the formula, calling it “better than ever, with traditional corn flakes, sweet cocoa and vanilla flavor.” As far as I know, the titillating promise of vanilla is new here.

The real interesting ones are Strawberry Milkshake, packing “a ripe and juicy strawberry flavor coupled with rich, creamy notes,” and Cinnamon French Toast: “the perfect combination of caramelized brown sugar and maple syrup flavor with warm cinnamon spice on golden toasted corn flakes.”

Though simply sugared Frosted Flakes don’t immediately strike me as the ideal vessel for such nuanced flavors, I’m intrigued enough to check give this whole tasty triumvirate a try when it hit shelves in May.