Bullying works!

See, when Hot Cocoa Cocoa Puffs debuted way back in 2017, I made fun of the name for being redundant and clumsy to say. Now, the concept of wintery marshmallow’d Cocoa Puffs is back from its four-year embarrassment-induced hibernation, and with a less tongue-twisting name. Sure, “Hot Cocoa” is still the flavor descriptor—despite no one in their right mind actually eating hot Cocoa Puffs—but “Swiss Miss Cocoa Puffs” sounds a lot neater.

Sadly, the cereal itself will probably be more tongue-tiring than tempting. Looking back at my Hot Cocoa Cocoa Puffs review, it’s clear I need to get at least halfway through a box before giving it a full review, for while the charm of marbits and cocoa-powdered puffs was cozy at first, I remember getting really bored of the cereal’s one-note adequacy long before I finished it. Cocoa Puffs as a corn-based cereal has simply lost its luster in the face of other, better-base-grained chocolate cereals, plus the marbits are boring and Cocoa Puffs’ recent reformulation has left me distrustful of Sonny the Cuckoo and his bowl-gripping feathers…

…even if I happen to love his sweater, which makes the bird look like a Fat Albert side character.

Swiss Miss Cocoa Puffs have already been spotted at Sam’s Club.