♪ Spidey Berry, Spidey Berry, likely made by some dude named Gary. 
Filled with goo, and maybe fruit; this blogger’s in, hot pursuit.
Look out, here comes the Spidey Berry! ♪

Just like Marvel’s sequel-happy universe, the Spider-Man Pop-Tart canon just keeps expanding. First we saw the 2002, Tobey Maguire-era Spidey-Berry Pop-Tarts, which featured a Wildberry filling perfect for a post-Pizza Time dessert. Then for 2012’s Amazing Spider-Man movie, we got YUM-AZING Vanilla. Now as Spider-Man: Far From Home is hitting theaters, Kellogg’s is rebooting Spidey-Berry into a hyphen-less version that trades the Wildberry for a comparatively less interesting Raspberry filling.

(Is Raspberry anyone’s favorite Pop-Tart? If so, you may have been bitten by a radioactively malevolent Raspberry Pi AI.)

What is more interesting is the printed icing, which can apparently be scanned through you phone to unlock an “online adventure,” hopefully one worthy of Mysterio’s own illusions. My excitement over this features stems entirely from the box’s prompt to “SCAN YOUR TART,” a three-word phrase that, on its own, has definitely never been written before, but which also references a single Pop-Tart as a Tart, something I’d never expect from a big, trademark-consistency-protecting company like Kellogg’s.

So while there’s nothing flavorfully new about Spidey Berry Pop-Tarts, already available online and in stores, the fact that breakfast is now a digital commodity means that we’re one step closer to summoning holographic monsters by sliding a Pop-Tart into a Yu-Gi-Oh Duel Disk.