Tired: Dippin’ Dots Cereal is coming back

Wired: Special K is dippin’ lots of toasted flakes in sweet, sweet chocolate!

Hitting shelves this month, Special K Dipped Chocolatey Almond is Kellogg’s first cereal to feature chocolate-dipped—rather than cocoa-baked or dusted—flakes. I can’t really recall if I’ve ever had a cereal with choco-dipped flakes, but every time I’ve encountered yogurt-coated flakes, it’s been a great time, so I’m betting these will be tasty.

In fact, the hype Kellogg’s is building around these flakes reminds me of the big deal Lay’s made about chocolate-dipped potato chips nearly a decade ago. Those were pretty good, but the problem was you didn’t get many for the price. So here’s hoping Special K Dipped Chocolatey Almond Cereal doesn’t skimp on the headlining star. Though the almonds and cocoa-coated flakes flanking the dipped ones seem like decent consolation prizes.

Speaking of which, where’s the free prize inside? I want a chocolate-coated matchbox car!