News: Snickerdoodle Pop-Tarts

New Snickerdoodle Pop-Tarts

Huh. Okay!

Sorry for lacking excitement on this one, but Snickerdoodle Pop-Tarts, debuting this May, just seem…redundant? I mean, what will they be able to do that P-T’s deuteragonist Brown Sugar Cinnamon hasn’t been doing so iconically for decades? And why do the sprinkles look like petri dish cultures? And why does the snickerdoodle cookie on the packaging simultaneously look like a cookie and, from a warped perspective, a loaf of bread?

Lots of quibbles and questions here, and my complaints are surely arbitrary, but in a world where we’ve still never seen like, a Honey Pop-Tart, it is a little disappointing to see Kellogg’s re-tread old sweet-breaded territory. Oh well! We all know I’ll still be cramming my Tart-hole like a sentient VCR come May.

2 responses »

  1. Pretty unnecessary when you think about it; they have a Cinnamon Roll, a Brown Sugar Cinnamon one, and other variations of cinnamon involving apple. How many different ways can you do cinnamon and sugar?

  2. i’m kinda digging the kosher salt style sugar, it goes great o everything, cupcakes, pop tarts, broccoli– i mean, visually, its versatility cant be beat

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