Kazaam. “That’s How I Beat Shaq.” Shaq Fu. And my personal favorite: Soda Shaq. The list of Shaquille O’Neal’s off-the-wall escapades and cross-promotions nearly eclipses his countless on-the-court accomplishments. Between Shaq’s philanthropy and a genial personality as tall as he is, the guy’s just lovable—which is why, when I heard about Shaq’s new Frosted Flakes, my first thought was, “That’s awesome!”

Then my second thought was, “I have no idea who thought this needed to exist, but…it’s awesome!”

And it turns out this cereal, releasing in April, exists for a reason. The out-of-nowhere alley-oop between Shaq and Tony the Tiger will benefit Mission Tiger, which aims to help one million kids get better access to sports.

Beyond its wholesome aims and sugary flavor, Tony & Shaq’s team-up scores points for using the unprecedented phrase “Crispy Cinnamon Basketballs.” Crispy Cinnamon Basketballs. Gets funnier every time I say it.

If I’m nitpicking, I’ll say it’s a little disappointing that these cinnamon puffs didn’t get mixed in with Cinnamon Frosted Flakes for a spicy–sweet double feature. Nevertheless, I’m interested to see how these cinna-spheres spoon when they bounce onto shelves in a couple months.

Now please, universe: bring back Soda Shaq!