Okay, okay, okay. I don’t have much time to finish this post—stop rushing me! There are only so many hours in a day and I’ve had four cups of coffee to prepare for this news and and and and and…sorry I was just writing to the beat of my heart and I don’t want Mavis Beacon to be disappointed if I don’t hit the right cardiovascular words per minute ahhhhh I’m sorry Mavis! Please don’t tell Mario.
Deep breaths, Dan. Deep breaths. And deep cups of water. You can do this.
While I sweat out this Caligulan caffeine rush, let your own eyes glisten tears of joy at the above box art. Yes, according to a trusted product surveyor under the alias Gorgnull (thanks!), we now know that Post and Dunkin’ Donuts are teaming up for an upcoming Caramel Macchiato cereal.
This is exciting for a number of reasons, in descending order:
5) We’ve already seen Dunkin’ Donuts collaboration potential with another cereal company—I guess their alliances are easily $wayed—so I have high hopes for what’s brewing here.
4) We’ve also seen that Post is amping up their collaboration game, with no respect paid to traditional cereal flavor boundaries. Truly a compliment, I hope this opens the foodie floodgates for the likes of (off the top of my tongue) M&M’s and Starburst to join the cereal fun.
3) There have hardly been any coffee cereals, let alone a caramel one, so this is a deliciously un-spelunked niche.
2) Dunkin’ Donuts already had a cereal, and it is lovingly remembered by doughnutheads (is that the right term?) everywhere, so this could be a quasi-nostalgic, quasi-innovative groundbreaker.
1) It’s caffeinated, duh! Unlike General Mills’ Mocha Crunch, DD’s Caramel Macchiato Cereal could revolutionize the way I get energized and dehydrated before 9am. If I eat it with almond milk, that’s practically water, right?
It remains to be seen what the actual taste would be—the cereal’s geometry reminds me of Malt-O-Meal (aka Post)’s best cereal of the year so far—or how its risky twist will work with cereal-loving, already-naturally-caffeinated children. But all I’ll say is that if a mom buys this cereal without knowing about its caffeine content, she’s welcome to mail it to me (a human dumpster) instead of a real dumpster.
Because I’m already eyeing that fifth cup of joe, and if it doesn’t have a marshmallowy crunch, I might have to eat the lid.
I AM SO DANG SAD ABOUT THIS!!! Catching up on really old episodes of The Empty Bowl (please don’t judge me) and I wanted to find this cereal that you said a year ago was coming.
Are there any updates/source on this?
Nope, I think it’s fair to assume that based on the trustworthiness of the source, this was a real, planned product that never made it to shelves—not really surprising, given the nutritional risk factors of caffeine in cereal.
I’m from the future 2020 and I’m August these will be realeased
These sound interesting. I wasn’t a fan of the Mocha Crunch cereal, but these look like they may be better. Not really a fan of corn based cereals, but I’ll give this one a try whenever it hits the shelves. Hopefully, Walmart or Target will carry it.
GROWSSS!!!