News: Pop-Tarts Mash Ups are Coming Soon!

https://www.instagram.com/p/BhO-va6F_a4/?taken-by=junkbanter

Bless you, Dr. Frankenstein.

The chaotic good doctor’s contributions to science may be questionable—he couldn’t even splice “fear of fire” out of his tragic monster: rookie mistake!—but his impact on the breakfast world should not be understated. Aside from giving us the fruity phenomena that is Franken Berry, I like to think ol’ Francis Stein (an ancestor of R.L. Stein, I’ll assume) also normalized the “frankensteining,” mixing-up, swirling, world-colliding, or otherwise mashing up of different foodstuffs into an impressively alien whole.

Famous examples include turkey + duck + chicken, cheese popcorn + caramel popcorn, and of course, purple + ketchup.

And now, these new Pop-Tarts Mash Ups, unveiled by old blogging friend and snackin’ superstar Junk Banter. A clear, and clearly much-needed, reboot of 2007’s Pop-Tarts Splitz, which included pairings of two flavors—Chocolate Strawberry, Chocolate Vanilla, and Strawberry Blueberry—split and splice down the center of a single Pop-Tart, a sensation that looked downright radical in person.

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2018’s remixed mix-ups are far more exciting, because one half of each Franken-Tart contains a wholly never-before-tasted Pop-Tart: cult classic Sugar Cookie is paired with Brownie Batter, while straight-up classic Strawberry is joined by Cheesecake.

I expect the first Mash Up to taste like fudgier Chocolate Sugar Cookie Pop-Tarts, and I expect the second to be tasty enough to turn my toaster into a literal Cheesecake Factory.

No word on when these will hit shelves yet, but I do know one thing for sure: keep an eye on my Etsy shop, because as soon as I snag boxes of Pop-Tarts Mash Ups, I’m sewing a Brownie Batter half to a Cheesecake half and blowing all of your minds.

One response »

  1. Though two of them contain “strawberry” 🤢 (😉) this is awesome to see and hear.
    I always wondered if companies have reached a point were they need to do stuff like this to create a destinctive flavor. Actually i just started wondering a couple of month ago, when i first had a “New York Cheesecake KitKat Chunky” which tasted nothing like cheesecake at all…
    I think sometimes it’s better to have one good flavor (like cheesecake) and another like strawberry/cherry spilt and balanced, than having both flavors combine in one “paste/creme/etc.”.

    But let’s see how kellogg’s is going to “nail” the flavors with the “split attempt” 😀

    Cheers!

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