It only took a year, but one of 2019’s biggest missed opportunities is being repaired.
In my review of last Easter’s Peeps Cereal (which I still unseasonably blogged about in January), I noted—as any potential Peeper would—that a brand known for its cute animal shapes probably deserves better than lazy round & white marbits. Thankfully, those sugary eggs are hatching in 2020, as we can see in the above box art uncovered by Candy Hunting. I’d like to think it’s my complaints that got Kellogg’s to introduce these “Bunny & Chick Marshmallows,” but considering how I was equally scathing in my critique of this cereal’s taste, I doubt Kellogg’s would ever credit me.
After all, the frankly boring base cereal itself looks unchanged. I’ll admit that the bunnies are some of the better fashioned cereal marshmallows in recent memory—the chicks seem like they could be runny yolks—but unless those rascally rabbits breed while the cereal’s in your pantry, I might have to pass on buying a box again this spring.
But congratulations, Kellogg’s: you finally made an authentic Peeps Cereal. Now you just need to find an audience for the sugary stuff’s one-note opus.
When this came out last year I was all excited to try a marshmallow-flavored cereal. I didn’t yet realize these were the same sugar-glazed O’s Kellogg’s would repackage under a dozen different names and “flavors” (marshmallow, vanilla, cupcake, sugar cookie, etc.).
Although I was grievously disappointed, I might get another box nonetheless if only because of those adorable new marbits.
On a side note, I hope the International Delight Peeps creamer comes back this year because that really DID taste like marshmallow. Plus the packaging was great.
Adding marshmallows is a no brainer and should have been in the original. You said, I said it, and I am sure many others said it. I applaud Kelloggs for fixing their mistake because now this cereal will be bigger and better.
There were marshmallows in the original 🙂 Now their shape just fits the branding.