*Throws hands up in the air with enough gusto to alter the flight patterns of passing geese*

Fine, I guess.

Innovation in the cereal sphere is often a weirdly all-or-nothing affair. Sure, we get intelligent strokes of sweet strategic genius like Apple Pie Toast Crunch, but a lot of the time it seems like if we’re not getting bludgeoned over the buzz-fed head with wacky headline-grabbers like Green Onion Chex or…meaty cereals, big cereal companies will instead play it super safe by simply making a sugary cereal more sugary—whether that means frosting an already frosted cereal or just chucking in a mittful of marbits and calling it a day.

Case in point: new Marshmallow Cocoa Pebbles. Pebbles are no stranger to marbits: from Dino Pebbles to Marshmallow Mania Pebbles, it’s well-trodden territory for the shaved rice crisps brand. Which is why I can’t find myself getting too excited about another (admittedly kinda lazy) marshmallow addition—even if they are using cocoa-infused marbits this time. If nothing else, as a purple-loving people cereal eater, I adore this vibrant box, but, uh, I’m drawing a big, white and fluffy blank when it comes to saying anything else interesting about Marshmallow Cocoa Pebbles.

The cereal has already been spotted out in the wild, so if Marshmallow Cocoa Pebbles sounds like your bag, run—do not walk—your stone-age car to the store ASAP.