News: Malt-O-Meal & Cold Stone Creamery – Birthday Cake Remix & Our Strawberry Blonde

Post isn’t just making a comeback. They’re winning a two-front war.

Perhaps sparked into valor by an old post of mine lauding Cap’n Crunch’s admiral-ble efforts, Post Foods has escaped its darkest era in creative style, not just restoring Honeycomb’s former glory, but also ushering in a potential Golden age of euphoric cookie cereals.

I must’ve insulted their Alpha-Bits one too many times.²

But they didn’t stop there. After acquiring Malt-O-Meal, Post has been killing it in the big-bagged fight, too. And with their latest release, Post’s March to the Sea (of Cereal Valhalla, presumably) shows no sign of slowing.

It’s a pair of cereal pairings with Cold Stone Creamery: Birthday Cake Remix, which features cake batter flavored ice cream and chocolate marshmallows, and Our Strawberry Blonde, which boasts a tantalizing mix of honey graham squares, strawberry puffs, and marshmallows.

I could go on² about how geniously delicious these sound—an iconically off-brand brand like M-O-M pairing with a big one like this? I would’ve expected Hot Rock Moo-Mill—but I’ll save it for my reviews. Until now, I’ll be fashioning a hospitable cave between the cereal and bread aisles at my local Walmart.

¹Can you tell I’m desperately trying to get myself a footnote in the next cereal history book?)

²Seriously: directly one-upping Cookie Crisp and Cocoa Puffs in one fell swoop? For a brand without a mascot, that sure takes unimaginable cajones.

2 responses »

  1. I’m really glad Post is continuing to try cool new things, but I have a bad feeling that these won’t live up to the names. The Strawberry Blonde is just Malt-o-Meal S’mores but with strawberry puffs instead of chocolate, and I fear the Birthday Cake Remix will be the same generic vanilla flavor found in cereals like Birthday Cake Cookie Crisp. I really hope I’m wrong!

  2. OMG!
    Post is really going all out most probably and winning!

    This is what kellogg’s should do… but i guess they feel quite comfortable going the “healthy” route… i hope it work’s out for them. 🙂

    But is doing the right thing and going the deCereal (aka dessert cereal) way! 😀
    (At least i think it’s the best way ;))

    Looking forward to your reviews dan! (as always :))

    Cheers!

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