Look, I know I’ve always said it’s my dream to one day be credited on Wikipedia for a distinguished contribution to cereal-kind—I’m picturing a front-page New York Times piece on my exhumation of the Lost Tomb of Yummy Mummy. But now I’m starting to think finding a place in Pop-Tarts’ extended mythos might be easier. I can see it now:

“Noted breakfast influencer and Fillows fill-anthropist Bran Goubert [of course I’d change my name for the clout] was the 21st century’s strongest advocate for the freezing of Pop-Tarts, a technique now so commonplace that Kellogg’s has relocated their entire retail pastry inventory between the shredded hash browns and single-serving pot pies.”

Now I know, I know: freezing Pop-Tarts has been a thing for a long time, but I certainly got a lot more flak from toaster troubadours in my early blogging years for explicitly condoning the practice. Maybe I just need to be bolder about my advocacy. Choreograph a Gurdjieffian dance around a giant cooling coil or something.

While I wait for my sluggish notoriety to thaw, I can nevertheless celebrate Pop-Tarts’ latest validation of frozen Pop-Tarts as a concept, ideal and life philosophy. Kellogg’s pastry-smiths have teamed up with the agreeable folks at Good Humor to launch Brown Sugar Cinnamon Ice Cream Technically ‘Dairy Dessert’ Bars. To say I’m excited for this is an understatement, and to say my lactose intolerance disagrees with this excitement would certainly be an easy-to-ignore statement. Given how famous Good Humor’s Strawberry Shortcake Bars already are, it makes sense for them to tackle the brand’s other biggest spokes-Tart. We’re treated here to two layers of (presumably vanilla) and brown sugar cinnamon-infused cow product, but what’s really got me ready to put sole to pavement for these bars is that beautiful gravelly coating.

Looking like the inside of my bag after a brief sojourn to the beach, these crispety-crunchities are almost sure to be what makes these Good Humor Pop-Tarts Bars so good you can taste them in your humerus. As they’re already on Good Humor’s website, these bars should be popping up in stores any time now. Guess it’s time to start parceling out my Lactaid pills until the next ice age—if I tragically can’t go down in Pop-Tartian history, I at least want my tear-diluted dairy delicacies to go down easy.