Oooooh, Golden Grahams: you’re looking good! You’re 44 going on :30!

No, seriously—this is a big step for Golden Grahams. This criminally underrated 1975 cereal almost always gets the short end of the campfire roasting stick when it comes to creative new variations. Perhaps it’s an intentional—and respectable—commitment to the purity of Golden Grahams’ sterling reputation, but the fact that we’ve never seen a Peanut Butter or Chocolate Golden Grahams leaves my heart crying honey-drop tears not unlike the cereal’s short-lived ’80s mascot:

But when Golden Grahams does get an ancillary exploration of flavor potential, it’s always in a cereal-adjacent form. We’ve gotten a couple different Golden Grahams cereal bars, and now the no-brainer concept of Golden Grahams and s’mores ingredients—a notion already popularized by Post and subsidiary Malt-O-Meal—is getting a more well-rounded interpretation.

Piggybacking off the presumed success of Cinnamon Toast Crunch Bites, Golden Grahams S’Mores Bites deliver thirty rounds of choco-‘mallow stuffed graham balls to your microwave, and in just thirty more seconds, you can have enough incendiary enjoyment to launch a trebuchet of ’em into your neighbor’s potluck.

I don’t know about you, but I’m super excited. Graham as a flavor—or even just an abstract principle—deserves more representation. So here’s hoping these Bites are the start of a slow roll into 2020: the Year of Golden Graham’d Experiences.