Fall is approaching, which means I’m Counting down the days until I get to share the annual cereal news that I’m—quite Frankly—Berry excited about. The kind of news that no one would ever Boo.

But for now: let’s talk about Trix!

You may remember how earlier this year, General Mills chose an “Honorary Real Trix Rabbit” out of many hopeful contestants. Now the winner, Cinnabun, appears to have taken on the role of Olympic recruiter. From now until August 19th, General Mills’ Rabbit Showdown competition is looking for videos of the country’s most athletic rabbits. And if you needed a good reason to enter, the prize sounds pretty fluffing sweet:

See, this is why the competition excites me. I’m a sucker for new packaging design, and the three winners of the Rabbit Showdown will get to appear on boxes with some of the cereal aisle’s most recognizable celebrities. It’s always been a dream of mine to be immortalized in cardboard while high-fiving Sonny the Cuckoo, so now I guess I have to learn one of those Harry Potter transfiguration spells.

Or at least just ask my doctor how many Cadbury Eggs I have to eat to be biologically classified as a rabbit.

General Mills isn’t messing around with this contest, so they sent me a Rabbit Showdown starter kit. Alas, I don’t actually have a cute lil bunny of my own—my entire knowledge of rabbits comes from what I read on boxes of Annie’s Macaroni & Cheese—so I had to improvise:

Here we see the Trix Rabbit enjoying his customary post-workout Cinnamon Toast Crunch Jacuzzi. I think you can understand why I didn’t fill the bowl with Cocoa Puffs.

No matter how you feel about General Mills’ decision to remove artificial colors, the decision seems to be here to stay. Some of our favorite cereals have gone on quite the journey over the years, and I’m always excited to see and taste what’s next.

Let’s just hope Franken Berry stays his neon pink self.

(Header, box art, and infographic courtesy of General Mills)