I’ve written about a lot of battered & baked cereals in my time, but this one takes the confetti cake.
Coming soon from Pillsbury, Funfetti Cereal promises to be ‘the fun and only’ birthday/vanilla/angel food cake cereal you’ll ever need. Just how it will be “bursting with fun” remains unclear, but as Funfetti Cereal’s release trails a full Chuck E. Cheese itinerary’s worth of birthday cake flavored breakfast products, these sprinkled spheres are going to have to work really, flavorfully hard to avoid being just another boring, exponentially sugared cereal.
I’ll admit, I’m a bit over vanilla and birthday cake in the breakfast aisle, because its typical one-note sweetness feels like a cheap cop-out to avoid paying for richer, more imaginative flavors, but hey: at least Funfetti looks pretty (pretti?).
What’s especially strange here is that General Mills is not producing this cereal, despite Pillsbury being their subsidiary brand. This tip comes from longtime friend Gabe Fonseca, who suspects Post might be producing the product, as they were the ghost writers behind the similar-looking Canada exclusive Birthday Cake Timbits Cereal.
Though it already appears on Walmart’s site, Funfetti Cereal’s release date is as of yet unknown. Hopefully Pillsbury & their mysterious co. take their time with this one, because unlike a real gooey cake, a half-baked cake cereal is like a trick candle: it blows, and never grants our wishes.
If it’s anything like the funfetti coffee creamer, it’ll be all right, but not anything to write home about.
So I contacted GM and they said it’s not their brand. Pillsbury Baking (and Funfetti) are a different subsidiary and not owned by GM. I’m thinking maybe Post licensed it? Still waiting to hear back from them. Or maybe it’s just Pillsbury doing their own independent cereal?
The pieces look like the Coldstone Birthday Cake Remix or Timbits — both Post brands. So I’m assuming they are the manufacturer. But we’ll see…
that’s so weird!!! I’ll edit it