Ever have one of those dreams where the Pillsbury Doughboy offers you a bite of his arm, and you wake up molar-deep in memory foam?
Uh, yeah, me neither.
But if you have ever wanted to sink your teeth in a pillow first thing every morning, General Mills has two new cereals to tickle your down-feathered fancy.
They’re called Fillows, and they’re launching this Monday at select Walmart stores, before hitting other grocery chains this fall. Coming in both Hershey’s Cookies ‘n’ Creme and Pillsbury Cinnamon Roll, Fillows are likely a bold effort by General Mills to counter their rivals’ tasty cereal partnerships—though Cookies ‘n’Creme has actually existed in regional markets for some time now.
Fillows claim to be “the only cereal to deliver a crunchy shell with a burst of creme filling in every bite.” Which isn’t really true, especially since Fillows are already a direct dig at Krave—I hear they even meant to call ’em Krillows, but it would’ve ruined their idea for a crunchy crustacean cereal.
Comparisons aside, I’m very excited to try both icing-packed flavors and immediately fill my own pillow with my face.
Seems like both are a knock off of the long gone hidden treasures cereal
Found all the Fillows and Drumsticks. The Fillows have more sugar and calories than I have ever seen on any cereal. Not happy about that. Haven’t tried any of them with milk yet.
The Drumsticks seem to be pieces of Cocoa Puffs, Golden Graham and Cookie Crisp.
@Sydney Nusinov That’s a shame to hear about the Drumsticks. They sounded good. But I’ve come to realize most new cereals to the market are either rehashes of previous cereals or they lack flavor if they’re new cereal formulas. I still look forward to trying the Fillow flavors though. The Strawberry Poptarts cereal was a let down a few months ago, which was basically frosted Krave with strawberry filling.
I always eat two bowls of cereal and I almost couldn’t finish my maiden run of Cookies and Creme Fillows because they are so heavy and densely calorie-packed. I’m not saying it didn’t taste good. 🙂
my thoughts exactly. bout to say the same in my review
Sort of reminds me of Krave…sort of a cereal, but really just a snack. The cinnamon roll one looks particularly good.
I just heard this on the empty bowl. Is there a list of the select Walmart stores? I need that cinnamon roll goodness. I’m glad cinnamon is finally getting it’s time to shine in the cereal isle.
This is great news, especially with the recently disappointing Toy Story 4 (now at Target) Cereal.
I actually really liked the Toy Story 4 cereal.