You’re on thin ice, Toucan Sam: thin ice!

Like I mentioned in yesterday’s 2021 “Best Of” countdown, the Kellogg’s Strike may be over, but I’m still hesitant to support and outright endorse new Kellogg’s releases. While we wait to see how Kellogg’s corporate rhetoric and worker treatment evolves over the coming months, I’ll still share news of upcoming Kellogg’s releases on this site—but I’ll be including caveat reminders that a) it took Kellogg’s three whole months and endless bad PR just to make small concessions to the people who make their cereal, b) there are always satisfying alternatives and taste-alikes for these new Kellogg’s releases for those who would rather spend their money elsewhere, and c) a number of people noted dangerous finds in their Kellogg’s purchases while the company was using less-experienced scab labor to replace striking workers, and given lengthy production timelines, it’s unclear when cereal made by the reinstated striking workers will reach shelves.

That said, two new Froot Loops varieties are coming soon from the Battle Creek cereal behemoth. The first is the above Froot Loops Sweethearts, which is basically the exact same Froot Loops you already know, just resculpted into heart shapes and with a laughably ironic “Spread Love Edition” label. This is also the first new limited edition Froot Loops variety to feature the recently redesigned Toucan Sam—who looks….okay, I guess? Personally, I wish they would’ve stuck with the bolder, Adventure Time style Sam who was scrapped after a poor public response.

The other new Froot Loops variety is still a bit more esoteric at this time. It’s called Froot Loops Color Mix-Ups, and reader Laura sent me this pixelated evidence of it from an Acme grocery digital coupon. It’s unclear whether these Mix-Ups will taste any different from normal Froot Loops, but they appear to feature kaleidoscopically multicored Loops instead of the single-hued classic Loops.

Also worth noting is that, as the digital coupon applies to a number of other new Kellogg’s products, there’s a “Mixx Jumbo Snax” listed as well, albeit without any image. Could this be a jumbo-sized remake of 1990’s cryptozoological classic Big Mixx? Probably not, but a Loch Ness-loving boy can dream, can’t he?

Anyway, if you find a better image of Froot Loops Color Mix-Ups, please let me know!