Category Archives: Specials

Spooned & Spotted: Two New Krave Flavors!

Strawberry Crunch Krave & Cinnamon Crunch Krave Cereals

Image via Candy Hunting; used with permission

Finally, cereal companies are embracing the true spirit of Saturday morning cartoons & cereal: staying in bed, couch, recliner, or other such horizontal comforts all day. I mean, why else would we be getting so many pillow-shaped cereals this month?

I’m definitely down for it, but I just wish these firmly crunchy pillows had fluffier variants for all us stomach sleepers—a belly full of milky pseudo-cylinders requires extra fathoms of mattress submersion.

Trailing the fresher and less divisive ideas of Fillows and Pop-Tarts Cereal, the equally loved and hated Krave is jumping back into the stuff-filled, filling-stuffed cereal game with Strawberry Crunch and Cinnamon Crunch flavors. This marks Krave’s first new flavor since 2017’s Krave with More Chocolate—a seemingly ludicrous redundancy that actually worked super well—and its first ever foray into fruity flavors.

But wistful fans of Hidden Treasures Cereal might be slightly disappointed: instead of using strawberry or cinnamon in the filling, Strawberry & Cinnamon Crunch Krave simply flavor and dust the shells, retaining the iconic chocolate innards. While this isn’t what I would have imagined—I was picturing two stripes of complimentary filling—I’m hoping the newly christened shells appeal more to those Anti-Krave Krusaders who generally complain about the outer crusts specifically.

I guess if these don’t win ’em over, Kellogg’s will have to drop an Oops! All Filling!

Big thanks to Candy Hunting for the photo. If you have a cereal lead of your own to share, fill us in on our Submissions page!

The Empty Bowl Episode Twelve: The Ballad of Pac-Man’s Basketball Shorts

I could say I’m a little late with sharing the newest Empty Bowl episode here, but I was just really waiting until I could sense the whole cereal community would need it most.

And that’s why I’m writing this on a Sunday evening: the work week’s River Styx. Steady these last few uneasy hours and make the most of this molting weekend with thirty-six minutes (our longest yet!) of hot cereal news, cool reviews, and warm memories.

In this episode, Justin and I recount the tale of Freedom Crunch, wrestle with Mighty Spoon, and bring Sonic into the cerealverse’s canon. If your Sunday’s feeling more like a Dying-Starday, you can find more 20–30 minute condensed Saturday vibes at our Anchor hub, follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but they definitely unconsciously influence our cereal cartography.

Spooned & Spotted: Cookies & Crème Pop-Tarts Cereal

Cookies & Creme Krave Cereal Box

Do you hear that? Those foreboding rumbling of a tectonic plate sandwiched between two others, heralding the beginning of something…cataclysmic?

It’s an anomaly in Earth’s chocolate cookie crust, and we haven’t felt one of this magnitude since the great Oreo Cheesequake that turned countless communities upside down—while leaving them dizzyingly unable to fall.

Yes, we seem to be reaching critically crème-y mass, with newly spotted Cookies & Crème Pop-Tarts Cereal being the third cereal of its Oreo-flavored kind to arrive this past month. While I thought the Oreo craze peaked two years ago with the olfactory onslaught of perhaps unnecessarily zany cookie flavors, from Mississippi Mud Pie to the Swedish Fish who for some reason swim in it.

But now that Nabisco’s mad science has tempered to a sort of eccentric performance art, with more reasonable flavors like Latte Thins and Rocky Road, it feels high time for the famous cookie’s signature flavor to return to its black & white simplicity, once again populating both owned brand and imitator products all across the grocery store. Spotted by @m_huddy at Woodman’s (thanks!), Cookies & Crème Pop-Tarts Cereal brings a two-toned filling (a la S’Mores Krave) to a fascinatingly chip-studded P-TC shell.

While I am more excited for C&C Pop-Tarts Cereal, I am close to predicting it dead in the skim-diluted water. Why? Because it feels like a direct chaser to Cookies ‘n’ Creme Fillows, which were so good (and dense!) that I have serious doubts the comparatively welterweight anatomy of Pop-Tarts Cereal will even be able to touch gloves with General Mills’ game-changing, choco-icing champion.

Perhaps I’ll just have to pit them head to head, M&M’s style. Don’t blame me, Pop-Tarts, it’s a natural cereal phenomenon: survival of the crème-swollen fattest.

Spooned & Spotted: General Mills Drumstick Cereals!

I’m noticing a pattern…

Now that we’ve apparently breached New Cereal Mania Jr., the summer son of January’s non-stop oated onslaught, General Mills is revealing its coincidental—or perhaps copycat—strategy of forging creative cereal–non-cereal brand partnerships.

Just yesterday, we learned of two new Fillows flavors, Hershey’s Cookies ‘n’ Creme and Pillsbury Cinnamon Roll: conspicuous analogues for Post’s Oreo O’s and Hostess Honey Bun cereals. Now with the arrival of two new Drumstick cereals, the comparison to Malt-O-Meal (aka Post again)’s Cold Stone Creamery cereals seems inevitable.

Granted, General Mills already brought licensed frosty flavor recently with two Dippin’ Dots cereals, but those were so awful and ice scream-inducing that history will remember them as the “ice cream cereal of the future” from some darkest timeline that tragically intersected our own.

Here’s hoping GM has started from scoop one on both Classic Vanilla and Mint Chocolate Drumstick cereals. Spotted by @coachlongest at Walmart, these diversely textured menageries boast Golden Graham-esque cone pieces (a waffling step down from their old Ice Cream Cones cereal’s authentic geometry), chocolate puffs, and rounded discs that you may remember from Thin Mints Cereal.

The jury’s still out on whether my local ice cream shoppe will let me buy a bulk pack of dipped waffle cone bowls to review these (especially after I demanded to see the Ice Cream Machine from Neopets), but for now, I’ll be sure to microwave a few Drumsticks to use as milk.

Our thanks again to Coach Longest for sharing the photo. If you have any hot or cold scoops of your own to share, truck ’em on over to our Submissions page.

Spooned & Spotted: Cap’n Crunch’s Red, White & Blue Crunch

New Cap'n Crunch Red, White & Blue Crunch Cereal Box

For yet another boring Crunch Berry palette swap, this is still a juicy development for the Cap’n.

Close followers of Crunchian lore will remember a certain Freedom Crunch, a hyper-patriotic Cap’n variant that I discovered last summer and later redacted, after hearing from Cap’n Crunch that it was never actually produced. But then, I received word from Minnesota that the cereal demonstrably did reach at least one very select market (ironic for a nationally branded cereal). The truth of Freedom Crunch’s purgatorial existence has never been revealed—but hey, the stuff even has an officially licensed shirt! Continue reading

Spooned & Spotted: Peanut Butter Chex & Mermaid Cereal

General Mills New Peanut Butter Chex Cereal

I have a theory: Chex and Cheerios are both ethereally and cereally soul bonded.

See, every flavored variant of normal Chex has a direct flavor analogue in the Cheerios canon. Blueberry and Blueberry. Chocolate and Chocolate. Cinnamon and Oat Crunch. Vanilla and Frosted. Honey Nut and You Know What. I can only assume this portal between worlds was torn asunder by Fred Chexter, the protagonist of Chex Quest whose Zorching weapons are capable of interdimensional rifting.

And now, though Multigrain Peanut Butter Cheerios have long ago returned to their home planet (presumably to be eaten by Poochie), General Mills’ latest Chex flavor finally completes the better half of the best Cheerios variety on shelves: Chocolate Peanut Butter. Continue reading

The Empty Bowl Episode Eleven: The Crossed Wands of Waldo and Jarvis

That’s the thing about bowls: they always come a-round again.

Yes, Justin McElroy and I have steeped ourselves once more in the cosmically flowing milk of human kindness to bring you another 23-minute escape from the doldrums of today and into the cereal world of tomorrow. It’s an intentionally subdued show into which you can submerge both your worries and your Mini-Wheats, as the crashing sounds of a pasteurized ocean turn them mushy and easier to handle.

In our eleventh episode, we talk melt-in-your-mouth Cap’n Crunch and the droll joy of pharmacological Phroot Loops, before turning a sculptor’s eye to a few cereal mascots who could use a modern makeover.

If this episode alone can’t soggify your sorrows, you can find more 20–30 minute O-shaped odyssies at our Anchor hub, follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but they make great conversation starters at the office water 2% cooler.

Spooned & Spotted: Bob Ross – The Joy of Cereal

Bob Ross The Joy of Cereal at FYE

To all those elementary school art teachers who told me I’d “never make it in life” if I kept “talking about eating paint”: look at me now, doubters! The one you called a “disruption” in 3rd grade is now disrupting the cereal journalism world. Seriously, does the world need more Vincent van Play-Dohs, or someone who can see a placid bowl of milk as a blank canvas?

(I owe it to all those tempting saucers of Elmer’s for priming my mind to love creamy dairy.)

If there’s anyone who would have nurtured my longtime love of interpretive cereal art, it would’ve been Bob Ross. Hailing from the same class of divine earthly kindness shepherds as Mr. Rogers, the late Robert Norman “Bob” Ross has seen his legacy of nonjudgemental encouragement and zen-like countenance revived in recent years, as an increasingly troubling world calls for innocent escapism into the ever-accepting landscapes of Bob’s paintings. Heck, you can still watch The Joy of Painting marathons streamed on Twitch each weekend—certainly a better weekend plan than downing a couple glasses of Pantone Punch*.

*Goes without saying, but please do not ever drink paint—just swirl some food coloring into your endmilk instead. Continue reading