Category Archives: Specials

The Empty Bowl Episode Sixteen: Hot, Buttery, & Oh-So Glossy

Hold onto your unripe pumpkins, because it’s about to get prematurely spooky up in here.

What better way to beat the summer heat than to dream of cooler, crisper times ahead? That’s why the latest episode of my and Justin‘s meditative cereal podcast covers a diverse temporal spread of seasonal products, from sarcophagus-juicy Halloween gossip to Christmas cookies in July.

New to this calming corner of the world’s breakfast table? Get yourself good and horizontal—if you want to go the extra mile, fill your belly button with 2% for good luck—as we tackle muffin-flavored toast, Bubsy the Bobcat, and the many uses of the word “mythos.”

Oh, and these:

Hot. Buttered. Cheerios.

New perennial potluck favorite, anyone?

If the world’s got you hot and bothered, rather than buttered, you can find more existential cereal reassurances at our Anchor hub, follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but reading them beats the heck out of daytime television.

Rumor Mill: Malt-O-Meal Blueberry Muffin Toasters?

Blueberry Muffin Tops 2019? Malt-O-Meal Blueberry Muffin Toasters Cereal

You ever have a day that keeps on giving?

And not only in sporadic bursts of sunny feelings, but in a systematic and exponentially improving sense?

I awoke today planning only to share the duel of wills that occured between me and Blue-Eyes White Dragon Cereal. And then I was gobsmacked by a Reddit tip about larvae-shaped Twinkies Cereal.

And now, after following the Twinkies lead shared by /r/YukiHase (thanks again!), I’ve struck sapphire. This something more potent than a Blue-Eyes Blast, and more nostalgic than a Twinkie and four Ghostbusters.

It’s a potential successor to Malt-O-Meal Blueberry Muffin Tops.

Continue reading

The Empty Bowl Episode Fifteen: Red, White, and Ineffective Camouflage for the Soggy War

Happy Independence Day to my American readers: may your day be filled with high-velocity hotdog eating, low-acceleration lazy rivers, and bowls of watermelon so deep you have to spoon chunks out of the juices, cereal style.

If you find yourself, your cat or dog overwhelmed by loud fireworks or Uncle Paul’s nonstop salvo of cannonballs, you can dive into the placid milky tides of The Empty Bowl Fifteen.

In this episode, Justin and I declassify Cap’n Crunch’s ever-expanding patriotic cereal campaign, lead a hemisphere-spanning investigation into two Mermaid cereals, and give a newcomer to the cereal world some first-day orientation.

Want to keep celebrating your independence from bad vibes? You can find more cereal free-for-alls at our Anchor hub, follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but they all make me pledge my allegiance to you, the kind listener.

As a bonus, you can see what the Cap’n planned for my own holiday weekend. Measuring in at actually 34 pounds, this is by far the wildest cereal gift I’ve been delivered—and as a surprise, at that. Thanks again, Cap: but would it kill you to mix up some Crunch Berry White Claw I could fill it with?

Spooned & Spotted: Cap’n Crunch’s Hero Crunch

Cap'n Crunch's Hero Crunch Dollar General Cereal Box

What better way to celebrate the Fourth of July than with the Fourth patriotic Cap’n Crunch box to come out in the past two years?

Personally, I never expected last year’s mythically rumored and inscrutably unavailable Freedom Crunch to spread its wings once more, but now it’s reprinting its same red, white, and blue Crunch Berries like they’re state quarters.

This year, we saw the concept return in a milder, more bottle rocketed form, and just this month, we saw it debut with perhaps its most creative art yet—one that ditches the Cap’n’s stink eye in favor of one that borders on a Crunch-led assault against Independence Day alien invaders.

Finally, we have the above, Dollar General-exclusive Hero Crunch. This is perhaps the most bizarre case of an unnecessary product variant I’ve seen in four score and seven years, between the militant (and likely ineffective) camouflage and the unadorned Cap’n whose arm appears to be reverberating through space and time.

I mean c’mon, couldn’t they have at least given him a ghillie suit?

Our thanks to Gabe Fonseca for the photo. You can find Hero Crunch now at Dollar General—if it doesn’t blend into the shelves.

The Empty Bowl Episode Fourteen: Duped by Tapioca?

How does a meditative cereal podcast tackle what is perhaps the most fundamentally stressful cereal news story of the past year—if not past decade? Through the sentimental lenses of turquoise-tinted glasses.

Yes, on my and Justin‘s latest dive into the Cereal Milk Fountain of Youth, we break down the devastating breaking-down of a Kellogg’s classic, attempt to express cotton candy flavor in adjectives, and compare the parallel comforting energies of cereal/Grandma’s house.

Want to turn your workday into a Saturday morning? You can find more cereal sojourns at our Anchor hub, follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but some do get stuck in my head like a good song.

Spooned & Spotted: South Korean RED Oreo O’s!

South Korean RED Chocolate Strawberry Oreo O's Cereal Box

If you read yesterday’s review of Mega Stuf Oreo O’s and were equally miffed by its tepid take on the Oreo cookie’s fantastically vast sea of cereal possibilities, then I’ve got some good news for you—from across the widest ocean.

Perhaps sensing a disturbance in the cosmic balance of Oreo O goodness, the South Korean makers of the world’s finest sandwich cookie cereal have emerged from their hermetic caves of creativity with a new flavor worthy of the Seal of Oreo Imagination.

Channeling Taylor Swift, these new Oreo O’s dub themselves only as RED, leaving the breakfaster to interpret whether they are flavored with strawberries or the ichor of the Oreo O’s mascot’s vanquished enemies—whom he has presumably leveled with a milk tidal wave caused by a seismic body slam.

Not only are the omnipresent marshmallows tinted a charming rose-quartz, but the thick Oreo O rings—which you’ll notice are far different than America’s Oreo O’s—also bear clusters of red blood cells instead of white.

But wait, that’s not all! Continue reading

The Empty Bowl Episode Thirteen: Fillow Talk

Hold your memory foam pillow tight and tell it to take the night off: for now, the only thing you need to remember is that good-good stuff we call cereal. So fill your cleanest pillow case with milk ‘n’ Fruity Pebbles, because it’s time to sink your noggin into The Empty Bowl Episode Thirteen.

On the latest episode of our “meditative podcast about cereal,” Justin and I talk cookies, cookie dough, and cookies + creme; discuss the weighty matter of new Fillows Cereal; and plumb the depths of cereal’s rich media history. Give it a listen while you fall asleep, fall in love, or fall under the spell of Cookie Jarvis.

Got a long night ahead? You can find more cereal lullabies on tape at our Anchor hub, follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but they definitely make the work day go by faster.

Spooned & Spotted: Rice Krispies Treats Cereal (New “Recipe”)

New Recipe Rice Krispies Treats Cereal

So this is how a legend dies.

With an epidemic of marshmallows.

I’m usually pretty positive about new cereal news. Whether it’s a sour cereal or a savory cereal, I’m always willing to give iffy premises the benefit of the doubt. But this? This is egregious. The most insensitive offence since Alpha-Bits annihilated what little cereal clout they had left.

Yes, Rice Krispies Treats, a big-time cult favorite cereal since its 1993 debut—even as it became harder to find in recent years—is “back” with a “new recipe” that Kellogg’s somehow thinks we won’t notice is a complete abandonment of what made RKTC so good.

The cereal was comprised of small Rice Krispies clusters: demurely unfrosted versions of today’s Snap, Crackle Poppers that were bound by a buttery marshmallow goo that was the real star of the show. It was a clever facsimile of a real Rice Krispies Treat—think a thematic cousin of Powdered Donettes, and just as sweet.

But now? It’s (Frosted) Rice Krispies and Marshmallows. That’s it, folks. Show’s over. Kellogg’s has already made some dubious decisions lately to make a half dozen cereals all using the same flavor profile of “sweetened sugar ring,” and now they’re continuing the pandemic replacement of creativity with marshmallows, while also lobotomizing a modern cereal myth. I’ve spotted this certainly new and dubiously improved stuff at Target, but it should be everywhere by now.

I’ll give Kellogg’s a dainty sliver of benefitted doubt that the Krispies might taste different here (it does say sweetened toasted rice), but if you don’t see a review of it on this blog soon, it’s probably because my sliver was shattered.

Rest in smaller pieces, my deconstructed old Treat. Let’s remember the good times:

https://youtube.com/watch?v=38l0S0YaVAQ