What’s October without a good reanimation story?
Remember Post’s Mini Cinnamon Churros, a 2011 cult favorite cereal featuring fun-sized toasted churro pieces? If you don’t, that’s okay—it seems to have had unreliable regional availability through much of its 3-4ish-year lifespan. But if you remember it fondly or feel like you’ve read a Thrillist article about it, it seems the cereal’s crunchy cinnamon spirit may be living on.
The Cerealously Intelligence Agency (not to be confused with the Crunchling Independence Alliance) has discovered a listing for “Cinnamon Toast Crunch Churros Cereal.” Alas, there’s no image to shed light on what such a name would entail, but my early prediction is that it could just be a spiritual successor to Cinnamon Star Crunch, which just tasted like Cinnamon Toast Crunch-slathered corn puff stars. Except this time, the pieces would look less like stars, and probably something like Like Likes.
So while you may think a General Mills cereal could never inherit the legacy of Post’s Mini Cinnamon Churros, I’ve conspiracy-theoried that they’re more closely linked. Mini Cinnamon Churros say right on the box that they’re encouraging direct comparison to Cinnamon Toast Crunch, so if Mini Chinnamon Churros is a reflection of Cinnamon Toast Crunch, then Cinnamon Toast Crunch Churros is another reflection, but this time a darker reflection…(pause for dramatic tension and tin foil hate adjustment)…An invasive mutation, even.
Or maybe it’s just a delicious cereal. Or maybe it won’t make it to shelves. We all have our own theories.
Either way, if you know anything more about this cereal—or any new cereal—you can submit it here for a chance to see it here.