How has there never been a Cinnamon Rice Krispies cereal before?
Okay, technically there was an Apple Cinnamon Rice Krispies in the mid-’90s, and I’m sure it tasted like a rad, cracklin’ apple crumble. But a full-blooded, spicy-sweet Cinnamon Rice Krispies cereal? Nope: there’s no mention of that in my cereal history book.
But we all know it should exist! I mean, just sprinkle the crumbs at the bottom of a Cinnamon Toast Crunch bag over your next bowl of Rice Krispies, and I’m sure you’ll agree that Snap, Crackle, and Pop should have joined forces with Wendell, Bob, and Quello years ago.
Thankfully, we don’t have to rely on Kellogg’s flavor alchemy wizards for a cinnamon-infused crisped rice cereal. Erewhon—a cereal manufacturer I had never tried before today—has a gluten-free product to fit this incredibly specific breakfast niche. It’s called Cinnamon Crispy Brown Rice, and with a name like that, this cereal needs a trio of cartoon dwarf mascots named Smack, Crinkle, and Pep.
Who said originality is dead? Continue reading