Is Cinnamon Toast Crunch the new Oreo? The new pumpkin spice? The new sriracha? The new activated almonds?
Yes, like all those hip and trendy flavors (well, minus maybe the almonds: I’m just fascinated by nuts that unlock monkish hidden powers when soaked in water), Cinnamon Toast Crunch seems to be popping up more and more, not just as a cereal, but as a phenomenon. A condiment abstraction, if you will.
Cinnamon Toast Crunch Bites! Cinnamon Toast Crunch Granola Snack! Cinnamon Toast Crunch Shake! Cinnamon Toast Crunch the Flamethrower! Quite frankly, I’m surprised we haven’t seen actual Cinnamon Toast Crunch branded bread yet, made specifically for use in your Cinnamon Toast Crunch Toast Toaster.
Regardless of how long it takes to reach Cinnamon Toast Singularity, these new Cinnamon Toast Crunch Blasted Shreds are here to cinnamon swirl us one step closer. It’s one of two new Blasted Shreds cereals, and it aims to remix boring old shredded wheat biscuits by fire-hosing it with enough flavored powder to build a sweetened sugarcastle. Or perhaps a sugarhospital.
Anyways, let’s carve a new belt notch and carve into a box!