The year is 2022: the last known record of humankind.

Following the success of their Magical Unicorn, Jazzy Yeti, and Iridescent Riddle-Telling Sphinx marshmallows, Lucky Charms has decided to keep the cryptozoological marbit trend rolling with a sugar nugget more mythical than ever before: a Technicolor Cthulhu marshmallow!

Predictably, this marshmallow becomes too ornately psychoactive—too destructively beautiful—instantly vaporizing any who see it with its multi-folded, granulated power. The end of civilization naturally follows.

Grim, I know, but that deadly premonition is years away. We should rejoice while we can, because Lucky Charms’ newest Magical Unicorn is a gorgeous harbinger of breakfast doom. It also marks a very strange shift in Lucky Charms’ ethos: just a year or two ago, General Mills was so committed to removing artificial colors that they turned the Teenage Mutant Ninja Turtles—veritable icons of neon ’80s excess—into pallid reptile droppings (that still tasted good, mind you).

There were even reports that Lucky Charms would lose its artificial colors too, by the end of 2017 or so, leading tinfoil-hat conspiracists like me to predict last year’s Mixed-Up Marshmallow Cereal were conditioning cereal lovers to accept color changes. But after the milk-splashing cannonball of a flop that was all natural Trix, GM seems to have abandoned this ideal, bringing back Trix and introducing this very very artificially colored unicorn marshmallow, finally acquiescing to the ravenous demands of inner children everywhere.

Because the best news is that the Magical Unicorn is a permanent addition to the Lucky Charms family, replacing the youngest of the brood: the hourglass. I’d like to see how the Unicorn explains the ‘glass’ absence to the rest of the sugary fam, but I’m sure it can just say he’s “having the time of his life at a farm upstate.” Continue reading →