Malt-O-Meal definitely lives in an alternate universe—an alternate timeline, if you will. In this version of breakfast reality, Cookie Crisp was less corny, Count Chocula never changed after the ’90s, and Post didn’t release Oreo O’s first—that’s like America losing the Space Race!
Oh, and French Toast Crunch’s squared form survived Y2K.
What do I mean? Well if you recall, French Toast Crunch—the clear ancestor of Malt-O-Meal’s French Toasters—started as bread shapes, changed to curved, Cinnamon Toast Crunch-like swirled squares, then disappeared (or at least disappeared to the Canadian tundras, where they remained available through 2012) until their 2015 rebirth. Yet now, here’s French Toast Crunch bizarro cousin, keeping tradition alive.
It took me too long to find this cereal (it came out a year ago—but my stores haven’t carried it until now. I blame the second coming of bread-shaped cereals), so I’m looking forward to some closure on my search for: it’s time to see if F. T. Crunch’s dark reflection (and I mean that in the best way) can keep its flavor modern.