Category Archives: Reviews

Review: Trolls World Tour Trix with Marshmallows

Is it just me, or does “marbit” sound an awful lot like “varmint?”

I’m not saying I don’t like what is perhaps cereal’s single most iconic component, but the mythical munchability of freeze-dried marshmallows, at least to me, has been their scarcity. The Biblical parable of the child who carefully picked all the marshmallows out of his Lucky Charms, only for his father to make him eat the soggy oats alongside the family donkey still rings true: “he who hems and haws makes himself an ass.”

Uh, I think that’s the…unreleased fifth letter to the Corinthians. You wouldn’t know it: Paul wrote it at a different school.

So much did I enjoy the rare treat of breakfast marshmallows as a child that I feel spoiled now—or at least my appetite is. Every cereal from Apple Jacks to Frosted Flakes is chucking marshmallows into classic cereals with no respect for tradition, boundaries, or mouthfeel. And now they’ve gotten to Trix, too. A cereal that has never been paired with marshmallows before this year of Twenty-Silly-Bunny.

It’d be a low-hanging comedic fruit to say it feels like the cereal industry is Trolling us with all these clumsily composed marshmallow cereals, but I will say that, thanks to the Trolls 2: World Tour branding on these Trix, I’m marginally more optimistic about the concept. Because while I deeply, even spiritually prefer the Trix fruit shapes to spheres, I will admit that swirled spheres are aesthetically pleasing enough to thread onto a friendship bracelet.

If I made two, how fast do you think UPS could get one to the Corinthians? Or at least, The Corinthian? I’ve had eyes for him for a while. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: general mills, movie cereals, trix. 5 Comments

Jan. ’20

Review: Frosted Honey Bunches of Oats

In 2020 we’re staying honest with those we love, so I’m gonna come right out and say it:

Honey Bunches of Oats, how in your infinite wisdom have you made the most tearable cereal bags in the breakfast aisle?

There are already enough things in this world that I have trouble pulling apart without blunder nor bother: perforated notebook paper, most pieces of mail, command strips off a wall. My delicious cereal shouldn’t fissure and fizzle out cereal spillage at a moment’s notice.

This is difficult to cope with, especially since Honey Bunches of Oats is a) built on a near spiritual trinity of corn flakes, frosted corn flakes and granola bunches, but this triple blessing is also b) very consistent at producing flavorful varietals.

(We don’t talk about the less savory ‘Zilla ’98s of the franchise.)

Yet HBoO’s latest release—whose bag was torn asunder by inescapable fate—seems, to me, to be its ostensibly least original idea in recent memory (with one notably irrelevant example). Simply culling one third of the cereal, coating it with sticky sauce, and shoving it back in the mix? As someone who values a good novelty cereal, from the start I’m skeptical. Will this be the equivalent of a bubbly Disney remake that’s so saccharine it crashes lifelessly?

At least give us some crudely handsome CGI bunches at that point! Continue reading →

Posted by dan g.. Categories: Reviews. Tags: honey bunches, post. 5 Comments

Dec. ’19

Review: Hershey’s Kisses Cereal

Smooches. Pecks. Snogs. Canoodles.

I’m not saying Hershey picked one of the lamest, most ironically vanilla word for the union of impassioned lips, but plain ol’ Hershey’s Kisses? Even the white chocolate Hugs light a hotter fire under my stomach. But perhaps it’s just my own deep-seated disinterest in purely unadorned and lower-mid quality milk chocolate—especially when sculpted into a dainty form that a) always has its fragile tips break, and b) leaves behind a wholly unnecessary second wrapper component in the form of an annoying miniature fortune cookie fortune. One that never changes.

Despite all this, I’ll try my best to set aside these misgivings (that likely stem from the unendingly obnoxious death knell of the Kisses Christmas commercial) to impartially review Hershey’s Kisses Cereal, a creation that somehow dances around every other erotically nougated candy at the party to Kiss the chocolate frog in the corner, who ends up transforming into a cereal that looks something like, uh, this: Continue reading →

Posted by dan g.. Categories: Reviews. Tags: chocolate, general mills. 7 Comments

Dec. ’19

Review: New Pretzel Pop-Tarts (Chocolate & Cinnamon Sugar!)

The crustular revolution will not be televised.

Probably because crustular isn’t a real word, let alone an FDA-approved one. Though one could consider it an antonym of ‘cromulent.’

Pop-Tarts varieties have gotten wilder than a berry in recent years, with a number of crazy flavors and gimmicks that weren’t necessarily crazy good by extension. But through it all, Kellogg’s wasn’t able to open up their third eye to see the true opportunity for creativity that lies in a Pop-Tart’s largely unmodified third component—arguably the most fundamentally important component. The crust.

I struggle to think of many Pop-Tarts with crust that tastes like anything more than “classic puff pastry” and “chocolate puff pastry.” There’s Red Velvet, but that’s really just clown chocolate. Perhaps the only worthy ancestral analogue I can think of for these crust-bending Pretzel Pop-Tarts would be Kellogg’s line of weirdly wonderful Peanut Butter Pop-Tarts. With a more crumbly and baked-cookie-esque crust, that trilogy of PB, Choco PB & PB&J cemented themselves as an unforgettable, holy trinity of revelatory revolutions in Pop-Tarchitecture.

So why did it take Kellogg’s so long to break the expensive factory mold again?
And was it worth it?

Continue reading →

Posted by dan g.. Categories: Reviews. Tags: chocolate, cinnamon, kellogg's, pop-tarts. 3 Comments

Dec. ’19

Review: Jolly Rancher Cereal

Poll 100 full panels of 100 Family Feud survey respondents, and I sincerely doubt, with every last drop of mouthwater I have ready to dribble, that anyone would choose Jolly Rancher as the candy most deserving of a breakfast cereal.

I mean, first of all, Jolly Ranchers are popular for having several distinct, atomically potent candy flavors—each a strong personality that threatens to react with combustive volatility if kept too close to another. Second of all, they’re just not that great. Sure, I have a soft spot for the Blue Raspberry Jolly Ranchers I used to melt raw spots in my tender palate, but put these glossy little cylinders next to just about any chocolate candy and I’d feed every Jolly Rancher on Earth to a cabal of feral hogs if it meant getting a Three Musketeers Cereal with freeze-dried nougat.

But I get it: General Mills is clearly trying to get the most money possible out of their Hershey brand partnership. And even though competitor Kellogg’s is probably chuckling with knowing condescension at General Mills for picking up a brand that produced one of the worst Pop-Tarts crossovers, here I sit with a box of Jolly Rancher Cereal regardless.

Clearly trying to ride the tattered coattails of one Sour Patch Kids Cereal—who left in its Warhead-impacted wake a sense of sour delirium surrounding tarter cereals. But does Jolly Rancher Cereal deserve the same sort of hype-worthy hysteria? I’ve got mistletoe on hand, so it’s time to pucker up. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: apple, general mills. 11 Comments

Dec. ’19

Review: Malt-O-Meal Blueberry Muffin Toasters

Lucky Charms? Frosted Flakes? Honey Bunches of Oats?

Sure, they’re classic cereals, but are they legends? You can’t have a myth without the mythology, nor a hero without an origin story. And I’m not talking about internally manufactured lore—no matter how good the Cap’n Crunch Extended Universe is. No, the cereals whose legacies will endure the eventual expiration of every earthly trademark will be the ones who moved people. The cereals that collided with culture without significant marketing spin.

I’m talkin’ Oreo O’s, which endured an enigmatic purgatory of legalese by seeking refuge in South Korea.

I’m talkin’ Honeycomb, whose formula change revealed that not only do people not want all-natural flavoring in classic cereals, but they don’t want it so hard that they’ll rally with the vitriol of a bloodlusted Crazy Craving.

And I’m talkin’ Blueberry Muffin Tops, a cereal that launched an outlandish, fan-driven convention spectacle. At that time, Blueberry Muffin Tops was at the cult-favorite cusp between its 2004 introduction and 2016ish disappearance. Back then, before it was bought out by Post, Malt-O-Meal had a much harsher (thought largely unfounded) reputation for selling cheap cereal bootlegs in bulk without a granule of originality. But Blueberry Muffin Tops was a breath of freshly Ziploc’d air. We’re spoiled for choice now, but years ago a craving for blueberry breakfast cereals forced a choice between Blueberry Mini-Wheats (boring), waiting ’til October for Boo Berry (boo-ring), and Post’s Blueberry Morning—which, to be fair, is pretty great, but without word-of-mouth recommendation it just looks like another boring ‘healthy’ cereal.

Blueberry Muffin Tops solved that crisis with its unrestrained, shameless sugary goodness. And while it was discontinued due to a lack of consumer demand, BMT’s everlasting appeal has resurged to the point that Malt-O-Meal, no doubt buoyed by Post’s greater capacity for potential failure, is rebirthing them as Blueberry Muffin Toasters, most likely to make them gel with their larger line of Toast Crunch taste-alikes, but also hopefully because M-O-M doesn’t want to give anyone the wrong idea about bringing back low-rise jeans.

May they be lowered to the deepest drop-crotch of hell. Continue reading →

Posted by dan g.. Categories: Reviews. Tags: blueberry, malt-o-meal. 8 Comments

Dec. ’19

“Review:” Honey Nut Cheerios with Happy Heart Shapes

Would it be wrong to automatically give this cereal a 1 or 2 out of 10 without trying it? I mean, it’s the edible definition of <3.

And yet, this review need not include much critical thought at all, as it’s more of a news post with photographic evidence. To illustrate Honey Nut Cheerios’ heart-healthy commitment, General Mills is releasing these Happy Heart Shape boxes starting next month. You’d think this would be a Valentine’s Day promo to give to your sweetheart, but Buzz the Bee would prefer if you used chunks of ivory to grind it to an acidic pulp and pump the spoils into your beatin’ heart. Romantic, right?

Of course, these Honeypie Cheerios don’t taste any different than the regular rings. In fact, only like 30-50% of the pieces are even heart shaped, making them look more like, um, naturally endowed thiccheerios. Worth a kiss on the cheek, right?

If you already love Honey Nut Cheerios, this charming novelty is probably worth it for the cuteness factor. Otherwise, there’s nothing HNC can do that Honey ‘N Oats Cheerios Oat Crunch can’t do better. Buzz the Bee may have my heart, but those granola shards have my soul.

The Bottom Line: 8 gloateous maximuses out of 10

Posted by dan g.. Categories: Reviews. Tags: cheerios, general mills, honey. 3 Comments

Dec. ’19

Review: Honey ‘N Oats Cheerios Oat Crunch

Okay, if we assume the “many universes” theory is true, where do you think ours falls on the continuum of greatness? Like I get that having a hospitable planet and intelligent life in itself would probably land us in the top quartile, and since there are any trillions of universes where humans just said nahhh to agriculture, we’re pretty darn lucky to even have cereal instead of Mutton Munchies by the hunted and gathered bowlful.

But is it wrong to long for a vacation to one of those slightly rosier neighboring timelines? You know, one where I don’t have the “cilantro tastes like soap” gene? Or the one where I actually am the omnipotent cereal deity old people in the comments section tend to think I am (NO I STILL CAN’T FIX ALPHA-BITS)?

Heck, I’d even settle for a very small ask: A world where Honey ‘N Oats Cheerios Oat Crunch is Honey Nut Cheerios. Like, the latter never existed. That’s how good this Oat Crunch is. At that point I wouldn’t need cilantro or soap!

Continue reading →

Posted by dan g.. Categories: Reviews. Tags: cheerios, cinnamon, general mills. 4 Comments