You had one job, Lucky. One job!
Lucky Charms is a cultural treasure of a cereal. So much so that I’d wager over 2/3 of TV jokes about cereal somehow involve technicolor marshmallows. But while the one-note marbits are Lucky Charms’ Wonder Bread and butter, the oat bits that complement every ‘mallow are just as foundationally important to the overall integrity of this cereal we love so much. After all, what is a burst of dreamy sugar without a little grainy realism to bring your orbiting taste buds back down to earthiness?
Contrary to what major breakfast manufacturers seem to believe (for no doubt cost-saving reasons), a cereal’s base grain choice is critical. This can make or break an entire product, depending upon how any given mixture of corn, oat, wheat or rice flours are forged into a certain shape and are given a certain flavor. And while corn definitely has its place in the cereal aisle, it works best when the cereal itself is a celebration of corn. Corn Pops? It sure does. Corn Bran? Why corn’t it? Oh, and Frosted Flakes (of Corn)? I’d expect them to be of nothing less.
But when corn is merely a cereal’s airy and craggy stage, instead of a lead actor, any nuanced flavor basted upon it has to fight for tasteful dominance against its own brazen, maize’n terrain—like sunflower rows growing from concrete. That’s Honey Lucky Charms’ mortal sin: just like Chocolate Lucky Charms and the especially mediocre Fruity Lucky Charms, oat is swapped for corn and then given a flavor, flavors that need oat’s grounding hug more than ever.
But there’s a bit more to this cereal than my rambling intro would have you believe: I’m gonna temper my corn vendetta for a moment and jump right to the honey shot: Continue reading