Category Archives: News

News: Froot Loops Gummies

Move over, Venus de Milo, there’s a new disarmingly charming gummy in town.

These Froot Loops Gummies from the artisan gummy sculptors at Galerie Candy appeal directly to my pectin-pumping heart. I’ve always loved gummy candy, from gummy worms and blue sharks to Sour Patch Kids, Krabby Patties, and 3-ft gummy boa constrictors. Everything but Swedish Fish, which wow me about as much as those flimsy red fortune-telling fish. Plus why settle for Swedish Fish when you have sour octopi?

Speaking of sour, I hope these Froot Loops Gummies have at least a little bit of tang. Some preliminary tasters seem to suggest so:

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Regardless of their pucker power, Froot Loops Gummies are bound to be tasty if they’re accurate to their namesake. They’re coming out this Halloween season, but you can literally sign up for Froot Loops Gummies notifications through Galerie Candy if you’re truly loopy for these sweet, sweet chews and don’t want to wait a day too long. Through that link, you’ll also see this incredibly simple but no less convincing description for the Gummies:

These bags of Froot Loops Gummies come in two sizes and taste exactly like Froot Loops in gummy form. This new item is delicious and fun and we can’t wait for you to try!

Delicious and fun? Well, that’s all I needed to hear! Time to refresh my email for seven months straight.

Posted by dan g.. Categories: News. Tags: froot loops, kellogg's, non cereal. Leave a comment

Mar. ’21

News: Froot Loops Cereal Straws Return after 12 Years (Cocoa Krispies Straws, Too!)

Have you ever watched helplessly as your favorite breakfast product disappears from shelves, lost to the dark sea of indefinite corporate discontinuation? I’m sure most cereal fans have been there before—from Milk Chocolate Graham Pop-Tarts to Cap’n Crunch’s Orange Creampop Crunch, I’ve certainly got my fair share of long-lost loves.

In this state of morning munchie mourning, you’ve probably thought, “I’ll start a petition to bring my fav back!” And while this is certainly an inspiring idea, it’s always been impossible to tell whether even the most popular cereal petition could successfully reanimate a dead product from its grainy graveyard.

Well, until now, because Kellogg’s has outright said that a fan petition to bring back Froot Loops Cereal Straws is exactly what’s making it happen. So there you have it: all you need to bring back a discontinued snack is 12 years and over 81,000 signatures.

Existing from around 2007–2009, Froot Loops Cereal Straws made a huge nostalgic impact in a short time. I’m not gonna say they were functionally the best breakfast innovation—the things are so fragile that a nearby sneezing bee could reduce each straw to shards and rubble—but these cereal straws were still so fun. From cereal milk to smoothies, everything was fair game to suck up with these suckers. Heck, I was even tempted to go to town on one of those shimmering rainbow oil puddles.

Froot Loops Cereal Straws, as well as Cocoa Krispies Cereal Straws, will return to shelves this October in 5, 18, and 24 count sizes. No word yet on whether Apple Jacks Cereal Straws, which also released over a decade ago, may return, too.

Posted by dan g.. Categories: News. Tags: froot loops, kellogg's, krispies. 1 Comment

Mar. ’21

News: Trix Treats Cereal Bars

T-T-T-Trix-ity Treat ya’self, before you…uh….cheat ya’self, out of a sweet new cereal bar from General Mills!

Now, Trix cereal bars are far from new. They’ve existed in several different shapes and ill-advised artificiality-free forms. So what’s unique about this newest version? Well, nothing, really. We’ve seen General Mills use this same dinky lil granola bar structure to Treat-ify every cereal from Lucky Charms and Cinnamon Toast Crunch to Honey Nut Cheerios and Reese’s Puffs. They taste fine, and usually do a pleasant job translating their namesake cereals into a more portably snackable form.

They’re just too darn small! They may be fine come October for giving to Trix or Treaters, but at *just* 16 bars a box, I’ll be Hungry Hungry Hippo’ing these faster than you can say “wait, you’re already done? I didn’t even think of anything to say…”

Trix Cereal Bars are out in stores now.

Posted by dan g.. Categories: News. Tags: cereal bars, general mills, news, trix. Leave a comment

Mar. ’21

News: Dulce de Leche Toast Crunch

Happy National Cereal Day! What better way to celebrate than with news of a sticky-sweet new Toast Crunch variety to tempt our taste buds?

All hail Cereal Life for this news, for he has once again risked the wrath of General Mills to leak one of their upcoming releases like it’s blueprints to the Death Star. New Dulce de Leche Toast Crunch—though it’s still in early sales sample phases, with an indefinite release window—looks absolutely lovely. It will be only the second ever American dulce de leche cereal, after Dulce de Leche Cheerios, which came and went nearly a decade ago.

If you’re like me and don’t know exactly what dulce de leche is, it’s really quite simple—and quite similar to caramel. Whereas caramel is made by slowly cooking down sugar and water, dulce de leche is made by cooking down sugar and milk. Which basically means that dulce de leche is caramel optimized for cereal. Dulce de Leche Toast Crunch is probably going to be amazing, and I hope more than anything it bodes well for the upcoming return of Peanut Butter Toast Crunch, my personal favorite of the TC family.

Again, happy National Cereal Day from Cerealously! I know I usually write something more substantial to celebrate, but with a lot going on in my life at the moment, I hope this good news is enough to whet your appetite.

Posted by dan g.. Categories: News. Tags: general mills, news, toast crunch. Leave a comment

Mar. ’21

News: Two New Kellogg’s JUMBO SNAX!

Jumbold. Jumboo-yah. Jumbombastic!

With news of two more cereals getting the oversized snack pouch treatment, it seems Kellogg’s is going all in with their JUMBO SNAX (yes, the all-caps is mandatory) line. I’ll admit, I wasn’t overly impressed with the first quartet of big honkin’ Froot Loops, Apple Jacks, Frosted Flakes Tiger Paws and Caramel Corn Pops, but these latest announcements have me jumbouncing with anticipation.

Compared to those four cereals, Smorz and Cinnabon are B-Team Kellogg’s cereals. They rarely get the same attention when it comes to limited edition variants—in fact, neither Smorz nor Cinnabon has ever had a spinoff flavor. This isn’t because they taste bad. Far from it! Cinnabon brings a solid, balanced cinnamon–sugar sweetness, while Smorz’ graham puffs are top notch in pillowy texture and dense taste that distinguishes itself from s’mores cereals’ Golden Graham’d genre standard.

Hence why I think these JUMBO SNAX will be good, too, even if both cereals benefit more from milk than dry munching—meaning you shouldn’t let their on-the-go premise stop your from dumping JUMBO SNAX into a bowl. If there’s anything that leaves me hesitant about this duo it’s, a) Smorz’ decision to remove marshmallows, and b) the fact that so few JUMBO SNAX come in a pouch. But since these exist in the first place, JUMBO SNAX must be pretty popular, so I salute Kellogg’s for bringing Smorz and Cinnabon up from the minor leagues.

Expect to see both of these JUMBO SNAX in stores this April.

Posted by dan g.. Categories: News. Tags: cinnamon, kellogg's, s'mores. Leave a comment

Mar. ’21

News: Kellogg’s Frosted Flakes + Apple Jacks Mashups

Just look at this box art and tell me it doesn’t make you want a Kellogg’s All-Stars Battle Royale game. I’d totally main the Raisin Bran sun until they eventually have to nerf him for being celestially OP.

Dream brawlers aside, the second entry in Kellogg’s fighters pass of mashed-up cereals has been announced and it’s…a bit of a clunker. Frosted Flakes + Apple Jacks isn’t exactly an innovative evolution from Frosted Flakes + Froot Loops. My personal new cereal hopes are frequently dashed, but I didn’t think it that unrealistic to expect Kellogg’s to try two totally different mix-ins this time around.

Like Corn Pops + Honey Smacks, maybe. Or Krave + Cocoa Krispies. Anything but Frosted Flakes again, since it adds very little to a two-cereal fusion. It basically just “Yes, and”s the other one’s sweetness, and that’s what I expect from Frosted Flakes + Apple Jacks. It’s not often that I’m outright dismissive of a cereal from the get-go, but since this Mashup is about as predictable as a new cereal can be, Frosted Flakes + Apple Jacks is going to have to twist fate and unlock some arcane flavor magic to impress me.

If you need any more reasons to temper your appetite, here’re two: Shaq’s Frosted Flakes with Crispy Cinnamon Basketballs are already the exact same thing, with the added bonus of getting to say the phrase “Crispy Cinnamon Basketballs.” Not to mention how Cinnamon Frosted Flakes exist, yet neither this Mashup nor Shaq’s cereal makes use of them. Since Cinnamon Frosted Flakes and Apple Jacks have very different cinnamon interpretations, that could’ve actually been fun!

Oh well. By the way, if you want to play an actual cereal fighting game, Cereal Killaz is a cool indie project to consider helping fund!

When it comes out, I’m totally gonna pick Sonnie 2 Shanks and 1v1 a Kellogg’s marketing exec. Winner picks the next Mashup!

Posted by dan g.. Categories: News. Tags: apple jacks, frosted flakes, kellogg's, news. Leave a comment

Feb. ’21

News: Trix Fruit Snacks for Easter

Silly rabbit, Trix Fruit Snacks are for….you know what, never mind. In the spirit of spring, I’ll do the warm thing and let you have some. After all, at 28 pouches for $5.98, there are enough of these already-debuted-at-Walmart fruit snacks to go around.

Trix Fruit Snacks come in several different shapes and flavors: Rabbit heads, eggs, grapes, lemons, limes, and most conspicuously, strawberries—the one fruit in this pouch o’ plenty that’s never appeared in Trix cereal. Just Trix Yogurt.

Like the Trix Rabbit, I’m interested to get my weirdly articulate man–bunny hand–paws on these fruit snacks. It seems like a no-brainer/hare-brainer for there to be an Easter-themed Trix product, so hopefully these are more like the delightfully gummy Scooby-Doo Fruit Snacks and Kellogg’s Fruit Snacks of the world, and less like those waxy store-brand fruit snacks.

You know, the ones that nestle themselves into your molars like fillings and require pneumatic mining tools to dislodge.

Posted by dan g.. Categories: News. Tags: easter, general mills, non cereal, trix. Leave a comment

Feb. ’21

News: Shaq & Tony’s Frosted Flakes with Crispy Cinnamon Basketballs

Kazaam. “That’s How I Beat Shaq.” Shaq Fu. And my personal favorite: Soda Shaq. The list of Shaquille O’Neal’s off-the-wall escapades and cross-promotions nearly eclipses his countless on-the-court accomplishments. Between Shaq’s philanthropy and a genial personality as tall as he is, the guy’s just lovable—which is why, when I heard about Shaq’s new Frosted Flakes, my first thought was, “That’s awesome!”

Then my second thought was, “I have no idea who thought this needed to exist, but…it’s awesome!”

And it turns out this cereal, releasing in April, exists for a reason. The out-of-nowhere alley-oop between Shaq and Tony the Tiger will benefit Mission Tiger, which aims to help one million kids get better access to sports.

Beyond its wholesome aims and sugary flavor, Tony & Shaq’s team-up scores points for using the unprecedented phrase “Crispy Cinnamon Basketballs.” Crispy Cinnamon Basketballs. Gets funnier every time I say it.

If I’m nitpicking, I’ll say it’s a little disappointing that these cinnamon puffs didn’t get mixed in with Cinnamon Frosted Flakes for a spicy–sweet double feature. Nevertheless, I’m interested to see how these cinna-spheres spoon when they bounce onto shelves in a couple months.

Now please, universe: bring back Soda Shaq!

Posted by dan g.. Categories: News. Tags: frosted flakes, kellogg's. 1 Comment