I vant to drink your beer!
Was that a Dracula impression, or an impression of someone who has polished off one two many cereal-themed alcoholic beverages?
Straight off of the news of General Mills and Fulton’s Wheaties-themed beer, the Big G is now making sure everyone has a hop-py Halloween, too. Last autumn, Colorado-based Black Bottle Brewery was in the news for slowly bleeding out their hometown’s supply of Count Chocula cereal for use in a Count Chocula-themed beer.
But this year, residents of Fort Collins—Black Bottle Brewery’s base of operations—no longer need to fear that caped hoarders will sneak into supermarkets during the dead of night and suck the cereal aisle dry of its cocoa-marshmallow lifeblood. That’s because, according to the Coloradoan, General Mills has so kindly supplied the brewers with boxes of the Count to use.
The Count’s flavor will be available on tap again at Black Bottle Brewery starting on August 25th. The Count Chocula beer is part of Black Bottle Brewery’s larger line of cereal brews that they have dubbed “Cerealiously.”
Wait, am I reading that right? Something about that name seems…strangely familiar.
So what does the Big G have in store next for cereal+beer tie-ins? One can only guess.
Honey Nut Beer-ios, perhaps?
