Category Archives: News

News: Lucky Charms Soft-Baked Treats Marshmallow Blondies

Lucky Charms Soft-Baked Treats Marshmallow Bliondies

If there’s any tangential breakfast product spin-off that needed another Darwinian evolution, it’s the cereal bar.

Following the halcyon days of the Milk ‘n’ Cereal Bar (which you can still buy at places like…Staples?), most modern cereal bars are basically just airy candy/granola bar hybrids. Which isn’t a bad thing—it’s still the only way to experience a different flavor of Golden Graham—but I’m generally in the mood to choose one of those two extremes, or split the difference with a Clif Bar so I can at least feel like I’m scaling a daunting crag whilst lying perfectly horizontal.

But the cereal bar’s next munchable mutation is far more exciting. General Mills—pretty much the only cereal company still making bars of mainline cereals—has launched new Marshmallow Blondie Lucky Charms Soft-Baked Treats, which have already been spotted at BJ’s, Walmart, and Sam’s Club.

Though I’m no-doubt excited about these sugar-drizzled blondies—their fossilized layers of marshmallows remind me of the swirling sugar stew that was Lucky Charms Oatmeal—they do look a lot like General Mills’ Fiber One Bars. So will these magically delicious blondies also be digestively rigorous? That remains to be seen. But whether or not Lucky will be keeping my intestines plucky, I’m all for buying a value-pack of these bricks and mortaring ’em up with ice cream ’til they hit the ceiling.

News: Kellogg’s Simply Pop-Tarts Harvest Strawberry

Kellogg's Simply Pop-Tarts Harvest Strawberry Box

How much time has to go by before a News post becomes an Overdue post?

At least I’m not alone: the existence of Harvest Strawberry-flavored “Simply” Pop-Tarts has apparently gone under the radar of every snack food journalist from the information super highway to the dusty backroads of the Wild Wildberry West.

And for good reason: the timeline behind these GMO-free Pop-Tarts is a little cloudy. Web searches reveal that they’ve been mentioned in early 2018, when it seems they were exclusive to school lunch programs, much like General Mills’ neufchatel-filled cereal bars. But I was able to date their current, Costco-exclusive 32-pack debut back to January of this year, thanks to a Kellogg’s newsletter for health and wellness professionals.

The irony here is that the nutrition facts for Simply Pop-Tarts are just as, if not more dietarily damning than a normal Strawberry Pop-Tart, with more saturated fat per pastry. But hey: at least it has half a gram more of dietary fiber and no green sprinkles!

No word on whether these will taste dramatically different than normal Strawberry Pop-Tarts—I expect to taste that harvest, whether it’s a touch of earthy dirt or the metallic sheen of an International Harvester combine—but without a Costco membership, I’ll ask that if you’ve tried them, leave a comment below. In the mean time, I’ll have to woo my grandma into xeroxing her membership card.

Or just try Google Express.

News: Confetti & Chocolate Cupcake Pop-Tarts are Coming Soon!

New Confetti and Chocolate Cupcake Pop-Tarts

(Images via Kellogg’s)

Whether your stomach’s half full or half empty, there’s always more room to fill it with full-filling cupcakes. But if you’d rather circumvent common cupped and caked frustrations (why are my hands so oily? where do I put this damp, crumb-covered liner? why have we as a culture recognized Funfetti’s flavorlessly sweetened sovereignty?), then there are about to be two new and newly returned Pop-Tarts that’ll make your morning dessert a little less messy. Continue reading

News: Cinnamon Toast Crunch Swirls Paths with Kith

If wearing the milky dregs of a breakfast’s worth of Cinnamon Toast Crunch as a mustache isn’t enough of a cereal fashion statement to you, you’re in luck.

Launching today in Kith flagship stores and tomorrow in Tokyo locations, Cinnamon Toast Kith is the latest in a long line of licensed partnerships for the streetwear brand. Heck, in 2016 Cap’n Crunch did the same thing.

There are plenty of apparel and accessories in the line, but what really drew my interest was more edible than a purple bathrobe:

Cinnamon Toast Kith itself. A custom-branded box bears a not-so-groundbreaking medley of Chocolate nd Cinnamon Toast Crunch squares, plus CTC Churros to boot. While I would have been probably drawn to shell out for one if CTK tasted like molasses-slathered wallet lining, I’d imagine this unique pairing ot chocolate and cinnamon + noodly and normal textures still forms an interesting mouth climate.

You can learn more about Cinnamon Toast Kith (I’ve almost written Kix, a delicious Freudian slip, several times) here. And if you have a bowl of Cinnamon Toast Kith, or the ice cream x cereal treats they’re serving in store, tweet us a pic at @cerealouslynet.

News: BJ’s Cinnamon Toast Crunch Pizookie

BJ's Cinnamon Toast Crunch Pizookie

The Cinnamon Toast Crunch Pizookie tops a buttery sugar cookie with vanilla ice cream and cinnamon sugar. No word on whether this will naturally evolve into a Sugar Cookie Toast Crunch seasonal variant (but it should!).

The pizookie, a pizza-shaped cookie, is a dangerous concept, for it implies the existence of cookie-shaped pizzas, an impulse dinne-ssert hybrid I would gladly dunk by the dozen into a mug-full of marinara before slam dunking my noggin into the nearest plush throw pillow.

And BJ’s, a national restaurant chain of 200+ locations, isn’t tempering my snack-splicing temptations. The latest in their line of deep and decadently dished cookie-pies is the Cinnamon Toast Crunch Pizookie. I’ll admit I dropped the ball on bringing you this news in a timely fashion—the CTC PZ actually released early this March, but I’ll claim justifiable ignorance, since the nearest BJ’s location to me is more than half a Mitten State away.

But today’s perhaps a better day than any for a penitent pizookie post, because it’s apparently National Free Pizookie Day (so practically Easter 2), and BJ’s is giving away free pizookies with any purchase of $9.95 or more. This of course means you can double-fist some savory ‘za in one hand and a sloppily spicy-sweet handful of swirled cinnamon in the other. Just don’t let any anchovies flop into the ice cream.

If this post inspires even one person to brighten their Hump Day with a tall lump of cinnamon-sprinkled vanilla bean, then my whole week will have been worth it. So go forth, fellow pizookers: go forth and be free (with any purchase of $9.95 or more).

News: Garbage Pail Kids Cereal is Hitting FYE…with Marshmallow Barf Bits?

The universe is all about balance. Land and sea. Sun and moon. Muffin tops and bottoms. That’s why the next logical, equalizing step for FYE after making a picturesquely peaceful Bob Ross cereal would have to be something both revolting and soul-squirming.

Perhaps forged from society’s collective reaction to Maple Bacon Donut Cereal, Garbage Pail Kids Cereal will bring upchuck-inspired marbits to enjoy in your kitchen, bathroom, or vomitorium.

As always, FYE is known for releasing $10+ collectible cereals like these, boasting pop cultural icons and generally generically flavored cereals that make better curio cabinet staples than pantry stockers. Garbage Pail Kids Cereal changes the typical oat-ringed equation slightly, swapping in “Crazy” rosy rice crisps. And for all the initial gross-out power the barf-bit marshmallows bring, there’s no indication that they’re anything more than colored sugar cylinders.

Guess they couldn’t reach the folks at Bertie Botts in time.

And in true GBK fashion, there are trading cards inside, as well. I’m not much of a fan of the series itself, but as long as this line has nothing to do with the uncanny creepiness of the Garbage Pail Kids movie (click with caution), I’m content condoning this cereal—mostly for its historical value as the first, and hopefully last, cereal themed after human bodily fluids.

Now I can safely shelf my idea for a Superman ice cream-colored cereal themed after the four humours.

News: Vanilla Almond Raisin Bran Crunch is Coming Soon!

Raisin Bran Crunch Vanilla Almond Cereal Box

Somewhere high above Earth, heavenly bodies are gambling with our breakfast. Once or twice a year, the Raisin Bran sun, with his soul-melting smile, rolls dice using his twin scoops of divine electromagnetic balance to determine what the next Kellogg’s Raisin Bran cereal flavor will be.

Apple Strawberry.
Bunch-less Bananas.
Cranberries.
Uh…Omega-3 Flaxseed?

It’s true that ol’ Helios’ has had a mixed bag of cereal success stories, with most RB & Co. variants failing to outshine the legacy of unadulterated Raisin Bran Crunch. But Kellogg’s latest round of raisin-ed roulette feels a lot safer—and more promising—than previous iterations. It’s Vanilla Almond, and its closest limited edition kin is probably 2012’s post-sleeper hit Cinnamon Almond Raisin Bran.

Granted, Vanilla Almond already has a leg up on Cinnamon Almond by the simple inclusion of Crunch. Since the cereal’s scattered with almond slivers, my guess is that the vanilla will be infused into the granola clusters, which would be a clever complement to the honey already binding the sweetly sticky oats within.

No word on exactly when this cereal will drop, nor when a higher resolution box render will be available. But until this scoopin’ cereal sharpens up its act, I’d recommend all ‘nanner fans stock up on Raisin Bran with Bananas, as it’s likely to be sunsetted to give rise to this new nutty dawn. If you happen to know more about Vanilla Almond Raisin Bran Crunch, or any upcoming cereal, you can visit our Submissions page to share.

News: Cascadian Farm Releases Limited Kernza Cereal to Promote Climate Change-Fighting Grain

Kernza Cereal

Move over, Life: there’s a new cereal that’s kid tested, and Mother Nature approved.

But much like climate change, we’ll need to act quickly if we want to get a handle on it. It’s called Honey Toasted Kernza Cereal, and it’s the result of an initiative by General Mills and Cascadian Farm that’s over two years in the making, all to promote its namesake grain.

See, Kernza is an official name for intermediate wheatgrasses that have a number of positive environmental impacts, from helping fauna restore their habitats to protecting our flora’s water supply—not to mention keeping more carbon from impacting our atmosphere.

Kernza vs Climate Change

While I don’t cover nearly as many “healthy” cereals on this blog as I do stomach-frostingly sweet ones, I’ll do anything I can to signal-boost a cereal that ensures a future world where we can still eat gut-glazingly sugary breakfasts—and it’s probably a more sustainable cereal eco-solution than living off the grid in a cabin made of mortared Mini-Wheats.

(Can you imagine the dust problems in the crawlspace?)

Cascadian Farm’s Honey Toasted Kernza Cereal can be acquired by donating $25 or more to The Land Institute. 100% of the money goes to this group that’s helping hype up Kernza across the globe, so it can be a bigger household name than all those second millennia-old bananas found in Ancient Grain Cheerios. By unfortunate circumstance, Honey Toasted Kernza Cereal is more limited of an edition than anticipated: crop failure led to a smaller harvest that could only constitute 6,000 boxes.

So if you want to pair your morning R&R with a little PR for an especially green greenhorn grain, head to the cereal’s Fundly page.