Category Archives: News

News: Spidey Berry Pop-Tarts Are Swinging Into Stores!


Spider-Man Far From Home Spidey Berry Pop-Tarts

♪ Spidey Berry, Spidey Berry, likely made by some dude named Gary. 
Filled with goo, and maybe fruit; this blogger’s in, hot pursuit.
Look out, here comes the Spidey Berry! ♪

Just like Marvel’s sequel-happy universe, the Spider-Man Pop-Tart canon just keeps expanding. First we saw the 2002, Tobey Maguire-era Spidey-Berry Pop-Tarts, which featured a Wildberry filling perfect for a post-Pizza Time dessert. Then for 2012’s Amazing Spider-Man movie, we got YUM-AZING Vanilla. Now as Spider-Man: Far From Home is hitting theaters, Kellogg’s is rebooting Spidey-Berry into a hyphen-less version that trades the Wildberry for a comparatively less interesting Raspberry filling.

(Is Raspberry anyone’s favorite Pop-Tart? If so, you may have been bitten by a radioactively malevolent Raspberry Pi AI.)

What is more interesting is the printed icing, which can apparently be scanned through you phone to unlock an “online adventure,” hopefully one worthy of Mysterio’s own illusions. My excitement over this features stems entirely from the box’s prompt to “SCAN YOUR TART,” a three-word phrase that, on its own, has definitely never been written before, but which also references a single Pop-Tart as a Tart, something I’d never expect from a big, trademark-consistency-protecting company like Kellogg’s.

So while there’s nothing flavorfully new about Spidey Berry Pop-Tarts, already available online and in stores, the fact that breakfast is now a digital commodity means that we’re one step closer to summoning holographic monsters by sliding a Pop-Tart into a Yu-Gi-Oh Duel Disk.

News: Kellogg’s UK Launches White Choc Coco Pops

White Chocolate Coco Pops Cereal Box

As one legend falls, another shall rise.

Just as Kellogg’s U.S. has made the borderline despicable choice to make Rice Krispies Treats Cereal a crudely deconstructed caricature of its former, cult-favorite self, Kellogg’s U.K. is bringing its version of Cocoa Krispies to a bold new frontier of flavor.

Fronted by Coco the monkey, a mascot that once blessed boxes of U.S. of Cocoa Krispies from 1991-2001, White Choc(olate) Coco Pops are the first introduction of white chocolate into a cereal brand that I can think of, outside of Hershey’s Cookies ‘n’ Creme cereal (which is still appropriately and anachronistically present on Kmart’s website). That cereal was a bit of a flop, which puts the onus of white chocolate revelry squarely on Coco’s shoulders.

But hey, at least he hasn’t been uncannily CGI’d yet, unlike a certain trio of elves who now appear to be haunted wax sculptures.

While I’m unsure whether I’ll ever get the chance to taste White Choc Coco Pops, it’s no doubt been a good month for Kellogg’s U.K., who also stirred up a lot of buzz by making three different beers from the production waste of Corn Flakes, Coco Pops, and Rice Krispies—meaning that if I can’t get my hands on White Chocolate Pops, I might be able to sooth my sorrows soon with a tallboy of White Chocolate Poppin’ Porter.

News: FYE Summons a Blue-Eyes White Dragon Cereal

Blue-Eyes White Dragon Berry Blast Cereal

Need a cereal that’ll directly attack your nostalgic life points? No need to tribute your two weakest cereals, because FYE is stacking the deck in your favor.

As part of a larger cross-promotion with the Yu-Gi-Oh Trading Card Game, FYE is debuting a Blue-Eyes White Dragon Berry Blast cereal. For those unfamiliar with Yu-Gi-Oh, all you need to know is that Blue-Eyes, with its 3000 attack points, is one of the oldest and most iconic cards in this ever-sprawling game of dueling wills. The in-game Blue-Eyes brand has since been expanded to include a whole bestiary of powerful creatures, and with this cereal, the Dragon has evolved from cardstock to cardboard.

Retailing between $10 and $13 and launching June 14th, there are basically no details on what Blue-Eyes’ Berry Blast flavor will actually taste like, besides “artificial flavor.” Heck, the clipart cereal on the box makes the whole thing look like a crude fan PhotoShop job—and the puffs aren’t even blue! I sincerely hope this is just a prototype box, and the real thing tastes like those gummy blue sharks.

But hey: at least it’s not another FunkO’s Cereal. Blue-Eyes would eat those big-headed twerps for…you get the idea.


As always, if you’ve got new cereal news of your own to share, you can send them to the shadow realm our Submissions page, or directly to dan@cerealously.net.

 

News: Two New Malt-O-Meal Cookie Cereals!

New Malt-O-Meal Cold Stone Creamery Cookie Doughn't You Want Some and Snickerdoodle Cookie Bites Cereals

We interrupt this week’s news blitz of new cookie-flavored and pillow-shaped cereals with something even more exciting: two big honkin’ pillow-sized bags of cookie cereal!

Just as Post is launching Mega Stuf Oreo O’s in bagged form, its subsidiary cereal kilns at Malt-O-Meal are cranking out dozens of dozens of little cookies to fill bags of new Cold Stone Creamery and mainline Malt-O-Meal Cookie Bites.

Cookie Doughn’t You Want Some is the latest (and most cumbersomely named) entry in Malt-O-Meal’s partnership with Cold Stone Creamery, which launched with the lame party of Birthday Cake Remix and fantastically grahamed Our Strawberry Blonde.

The Cold Stone flavor this is modeled on is popular for a reason. It includes “French Vanilla Ice Cream with Chocolate Chips, Cookie Dough, Fudge and Caramel,” i.e. the only things a human needs for eternal happiness. Cookies Doughn’t You Want Some appears to simplify the formula a great deal, only boasting cookie dough-flavored cereal with marshmallows. I sincerely hope the cookie dough base brings more nuanced, buttery or eggy richness than other cookie cereals, rather than this just being Cookie Crisp with Marbits.

Because then I’d have to call Officer Crumb to raid M-O-M headquarters with a wrongful impersonation affidavit. Continue reading

News: Mega Stuf Oreo O’s are Coming to Walmart!

New Mega Stuf Oreo O's Marshmallows

How convenient: just days after I dunked on Americanized Oreo O’s for not staying true to 2002’s Extreme Creme Oreo O’s (ostensibly the definitive, Game of the Year Edition of Oreo O’s), we get this.

Perhaps rightfully realizing the prurient wordplay potential of high-octane creme, the Oreo O’s + marshmallows equation has been redubbed Mega Stuf Oreo O’s. Equally plausible is a necessary signal boost for  actual Mega Oreo cookies, whose excessive novelty has been rendered practically obsolete by the self-lampooning leviathan that is The Most Stuf Oreo cookie. Continue reading

News: Hardee’s Is Testing a Froot Loops Mini Donut Milkshake!

Hardee's Froot Loops Mini Donut Milkshake

Alright, this is the last straw…

…that I’ll ever need. Mostly because Hardee’s Froot Loops Mini Donut Milkshake sounds like the shimmering iridescent zenith of all three of my greatest indulgent joys, and partly because I don’t know if my consequence-blind moderate lactose intolerance could resist impulsively imploding my intestines just to try one.

You may remember when Hardee’s and sister-cousin-doppelgänger chain Carl’s Jr. launched Froot Loops Mini Donuts last year. They looked like Moon Sand molded with ICEE syrup, and you could easily put away like six of ’em before noticing a strange, artificially colored aurora borealis emitting from your abdomen.

What fewer people remember is that Hardee’s “new” Froot Loops Mini Donut Milkshake was available alongside the Mini Donuts last year, but apparently in a much more limited context. Even the one photo I shared of it has since been deleted from Instagram, ostensibly removing it (and potentially its drinker) from history so Hardee’s could rewrite a more hype-worthy timeline wherein this shake is brand new.

Granted, that old shake was only spotted at Carl’s Jr., to my knowledge, and this 2019 Froot Loops Mini Donut Milkshake has only been announced by Hardee’s so far. They claim it “features creamy, hand-scooped ice cream mixed with real milk, blended and garnished with Froot Loops Mini Donuts and whipped topping.” In this case, the shake isn’t even the real star: it’s the free Mini Donut that’s nestled snuggly around the straw, practically begging you to remove the lid and let it slide into pasteurized oblivion.

The shake’s suggested retail price is $3.29, and select Hardee’s locations are also offering an order of Mini Donuts for only $1 with any purchase, which sounds like a slam dunk of a deal—or perhaps five of them.

News: Fillows Cereal is Launching in Pillsbury Cinnamon Roll & Hershey’s Cookies ‘n’ Creme!

Ever have one of those dreams where the Pillsbury Doughboy offers you a bite of his arm, and you wake up molar-deep in memory foam?

Uh, yeah, me neither.

But if you have ever wanted to sink your teeth in a pillow first thing every morning, General Mills has two new cereals to tickle your down-feathered fancy.

They’re called Fillows, and they’re launching this Monday at select Walmart stores, before hitting other grocery chains this fall. Coming in both Hershey’s Cookies ‘n’ Creme and Pillsbury Cinnamon Roll, Fillows are likely a bold effort by General Mills to counter their rivals’ tasty cereal partnerships—though Cookies ‘n’Creme has actually existed in regional markets for some time now.

Fillows claim to be “the only cereal to deliver a crunchy shell with a burst of creme filling in every bite.” Which isn’t really true, especially since Fillows are already a direct dig at Krave—I hear they even meant to call ’em Krillows, but it would’ve ruined their idea for a crunchy crustacean cereal.

Comparisons aside, I’m very excited to try both icing-packed flavors and immediately fill my own pillow with my face.

News: Red, White & Blueberry Pop-Tarts are Here!

Kellogg's New Red White & Blueberry Pop-Tarts Box

What does America taste like? It seems Pop-Tarts is having a tough time figuring it out.

They’ve tried the obvious. They’ve tried to distill the essence of our diets. And they’ve tried two other Red, White & ___ flavors before ditching the generic Berry and misplaced Cherry (which works neither chromatically nor rhythmically) for Blueberry.

Red, White & Blueberry Pop-Tarts may make more sense than its previous flagged flavors, though I do wish they’d get right to the heartland of America and make Superman Ice Cream Pop-Tart—they already have DC’s blessing!

Proudly baked in the USA* without oxford (or any) commas, Red ⭑ White & Blueberry Pop-Tarts have already been spotted at Market Basket and Jewel Osco stores (with complete nutrition info), according to The Impulsive Buy. But in keeping with the recent tradition of weird places to buy breakfast products, you can pick up a box of RW&B Pop-Tarts from…Menards?…and get a $0.21 mail-in rebate to boot!

Think of all the penny whistles and MoonPies you could buy with that!

If you have any new breakfast news of your own to wave proudly, hoist it on over to our Submissions page. If I don’t put it on this blog, I’ll at least cram it in my toaster.

*Google seems to think all Pop-Tarts are made domestically, and there is indeed a Pop-Tarts factory not far from me.