While General Mills dropped their entire Early 2021 cereal lineup in one concentrated dump of rendered cardboard, Kellogg’s is sharing their New Year’s offerings in drips & drabs. with each of the products pictured here hitting headlines across the past week or so.

First we have two cereals on opposing ends of the sugary–healthy cereal spectrum. Cinnamon Roll Frosted Mini-Wheats clearly has no reservations about frosting full-gloss, twinkling and gooey cinna-bun flavor atop its thatched squares. Granted, Frosted Mini-Wheats variants often aren’t flavored that potently, regardless of how rich their dessert inspirations may be. In fact, while I’m sure Cinnamon Roll Frosted Mini-Wheats will taste just fine, this isn’t entirely new territory for the brand. Cinnamon Roll Frosted Mini-Wheats Little Bites were around in 2012, and I’m a firm believer in the superior flavor of Mini-Mini-Wheats—simply because they have a higher frosting-to-wheat ratio.

Likewise, Special K with REAL WHOLE BLUEBERRIES seems kind of like a downgrade from Blueberry and Lemon Clusters Special K, which may not have had whole blueberries, but it had freakin’ yogurt clusters. That’s way more deserving of an obnoxiously all-caps box banner. But hey, it’ll probably also taste alright, if not good! Continue reading →