Sorry Wendy’s, but this is neither penance nor atonement. Your sin is far too great to assuage with a sweet cereal.

I know I seem crass, but in my eyes (all full of glistening milky tears of spite), Wendy’s is at fault for popularizing the “kooky brand social media” trope that’s infected Twitter, Tumblr, and somehow my small intestine. Listen, it was funny the first umpteen times a big, million-follower account got snarky and all “sorry not sorry” for “throwing shade” at a competitor, but holy trash-talking guacamole, it’s gotta stop. I’m tired of brands pretending to be people. 

I know nothing I say will stem the tide, though, so let me get to the point: Kellogg’s is teaming up with Wendy’s to drop the fast food chain’s first ever cereal, based on their iconic chocolate Frosty milkshake. According to Kellogg’s, “hitting shelves this December, the limited-edition cereal features chocolate-flavored marshmallow pieces that intermingle with crispy, cocoa-coated round cereal bites — each spoonful evokes the irresistible taste of a Wendy’s Frosty.”

Well, to me, each spoonful looks like it’ll evoke the tepid taste of an Elf on the Shelf Cereal (apologies, but I’m triggered by those molar-nesting capsule marbits). As with any new cereal, I’m willing to give it a chance to surprise me, but hey, either way, Wendy’s Frosty Cereal comes with a consolation prize: each cereal box includes a FREE small Frosty or Frosty-ccino with any Wendy’s app purchase.

Wait, I’m also still triggered by my childhood memory of throwing up a Wendy’s cheeseburger with a small Frosty I dunked my fries in.

Boy, I just can’t win today. Maybe I can assuage the pain by having @Wendys publicly dunk on me instead.