Hmm, moustache flavor?

Ooh: sunglasses flavor?

Well, I’m all out of ideas. I guess it’s hard to guess when I haven’t tasted new Mystery Flavor Pop-Tarts, or Mister E. Pop-Tarts, as they’re calling them. At least we won’t have to wait long, as Mister E. Pop-Tarts are hitting shelves this month. Here’s the origin story from Kellogg’s:

“How did this flavor come to be? Rumor has it, a masked culprit broke into the Pop-Tarts factory and created a mysterious and delicious new flavor. Pop-Tarts loved it so much, they hired Mister E, a world-class flavor investigator and title character on the new Pop-Tarts box, to solve the case. 

But Mister E needs help from Pop-Tarts lovers everywhere! Fans are invited to share their best flavor guesses for a chance to win epic prizes. After taking a bite, just scan the QR code on the box to visit the entry website and submit your guess. The sweepstakes opens May 27, 2021.”

Honestly, I’m more interested in whether there’ll be a canonical answer as to who the “masked culprit” was. Maybe that’s just a copyright neutral way of explaining why the mystery flavor is like, Crunch Berries or something.

Ultimately, this isn’t the first time a toaster pastry brand has tested our taste buds with an edible enigma: Walmart’s Great Value Toaster Pastries had a mystery flavor back in 2018. I don’t think the truth was ever fully revealed—and the taste was super generic, so I said “Fruit Punch.” Hopefully Mister E. Pop-Tarts—whatever the heck they are—are distinctive enough to tantalize the tip of my tongue.