Image via Candy Hunting; used with permission
Finally, cereal companies are embracing the true spirit of Saturday morning cartoons & cereal: staying in bed, couch, recliner, or other such horizontal comforts all day. I mean, why else would we be getting so many pillow-shaped cereals this month?
I’m definitely down for it, but I just wish these firmly crunchy pillows had fluffier variants for all us stomach sleepers—a belly full of milky pseudo-cylinders requires extra fathoms of mattress submersion.
Trailing the fresher and less divisive ideas of Fillows and Pop-Tarts Cereal, the equally loved and hated Krave is jumping back into the stuff-filled, filling-stuffed cereal game with Strawberry Crunch and Cinnamon Crunch flavors. This marks Krave’s first new flavor since 2017’s Krave with More Chocolate—a seemingly ludicrous redundancy that actually worked super well—and its first ever foray into fruity flavors.
But wistful fans of Hidden Treasures Cereal might be slightly disappointed: instead of using strawberry or cinnamon in the filling, Strawberry & Cinnamon Crunch Krave simply flavor and dust the shells, retaining the iconic chocolate innards. While this isn’t what I would have imagined—I was picturing two stripes of complimentary filling—I’m hoping the newly christened shells appeal more to those Anti-Krave Krusaders who generally complain about the outer crusts specifically.
I guess if these don’t win ’em over, Kellogg’s will have to drop an Oops! All Filling!
Big thanks to Candy Hunting for the photo. If you have a cereal lead of your own to share, fill us in on our Submissions page!
On further examination. I love it. BUT if you don’t like soggy cereal (I don’t mind) you have to eat these FAST.
Grabbed my first box of Cinnamon (don’t call me toast) Crunch Krave. We’re going to be friends for a long time. The Krave cereals have an airy texture compared to the leaden, chewy Pop Tarts and Fillows.
If you don’t like it, you simply return the box for a refund. Consequently, it doesn’t make any difference how big the box is. Make sense?
Why are so many of these new releases coming in Family Size boxes only? These sound somewhat interesting, but I can’t imagine the dusting on the shell being as noticeable as the chocolate inside.
I am frustrated about the new cereals coming in Family Sizes only as well!!! If they’re going to release two flavors at the same time, they should make a box that has a smaller bag of each in it…
That would make sense to do it that way. Not sure if it’s just a cheap ploy on Kellogg’s part to sell more or what. And I can never find anyone who wants to go halfsies on a family size box. What a waste.
Why are so many of these new releases coming in Family Size boxes only? I hate having to buy such a big box of cereal to try it, especially if I end up not liking it. These sound somewhat interesting, but I can’t imagine the dusting on the shell being as noticeable as the chocolate inside.