I know what you’re thinking: two affable online fellas with a whimsical talk show get their own cereal and it’s not me and Justin? Heresy. But hey, as much as I’d love to create an official Empty Bowl Cereal (it would be strawberry-flavored crunchy bowls with yogurt clusters, of course), our niche popularity pales like skim milk compared to the vast cultural capital of Rhett & Link, known for Good Mythical Morning and a whole bunch of other successful enterprises from their long history of entertaining the internet.
After all, it takes a lot of time, money, and resources to make your own cereal from scratch. Or at least, I assume it does…I’ve never really looked into it, because it takes a lot of time, money, and resources. Or at least, I assume it does.
That’s why Rhett & Link partnered with “an inventive and industry-leading production facility that specializes in cereal” to make this happen: MishMash Cereal, in two debut flavors. What’s MishMash all about? Here’s what it says on the side of every box:
“Since when did the cereal aisle get so…serious? Leave the seeds to the birds and the fiber to your broccoli. MishMash founders Rhett & Link grew up in the ’80s when your cereal was repped by a cool cartoon mascot, and the back of the box was kinda sweet, just like the cereal. It’s time to bring back the flavor and fun, so we’re MishMash-ing unique flavors, wacky shapes, and curious concepts into cereals that are meant to be played with. Take a morning trip down memory lane, get your daily dose of shenanigans at snack time, or indulge your midnight munchies with a cereal-y dessert. Whatever the reason, we promise something unexpected and deliciously fun.”
So there you have it: instead of trying to turn cereal healthy, MishMash doubles down on the artisanal nostalgia angle. But at $10 (plus shipping) a box, does banking on wackiness pay off? As your resident goldball with a heart of goof, I’m putting my money where Rhett & Link’s mouthes are to find out.
Err…their money where my mouth is? My monkey…their mouse…I don’t know, let’s just do this. Continue reading
