Ah, looks like General Mills and I both have the same mindset for 2022: “just f*** it, who cares.” I mean, why ideate a new cereal when you can just reroute the pipes in the cereal factory and call it a day?
Sorry if I sound bitter, but as a sprightly and imaginative hobby cereal mixologist, it irks me a bit when cereal companies take the brainstorming fun out of dreaming up your own cereal combos—though they’ll have to pry the “Honey Nut Bunches of Cheeri-Oats” out of my cold, spoon-gripping hands.
This trend started with the Frosted Failure of Kellogg’s Mashups, and now GM clearly just wants their own cut of the low-hanging fruit harvest. It’s no surprise that they’re starting with Cinnamon Toast Crunch and Lucky Charms, since these are two of their most iconic brands, plus they get paired up time and time again when it comes to cross-branded cereal infusions. However, I have to imagine this won’t be a particularly satisfying MIX! (their excited emphasis, not mine; I’d’ve used a glum ellipsis…), as combining these two cereals doesn’t really evoke any common flavor pairings (would it’ve been so hard to just give us like, PB&J Reese’s/Trix Puffs or something?). Plus at this point, why not just bring back Cinnamon Lucky Charms?
Sorry if this blog post comes across as aimless and disordered—I wanted it to be lazy as the subject matter. But whatever: Cinnamon Toast Crunch & Lucky Charms MIX! is hitting stores now.
