If you’ve read more than a handful of articles on this blog, you’ve probably got a decent handle on what I like—because I gush about my interests and love repeating myself. Gingerbread, PB&J, Waffle Crisp: pretty much the holy trinity of stuff I can’t shut up about.
But I also love indie cereals. Simply put, I’ve been in this game long enough to get a little tired of talking about the same big four corporate cereal monoliths. That’s why I love to see startups like Magic Spoon, Three Wishes, and OffLimits seize the means of spoon-in-milk subduction. OffLimits is a countercultural cereal brand that vocally supports independent art and diversity, and for their brand’s first anniversary, they’re dropping two new flavors. Joining their first two flavors—vanilla & pandan Zombie + chocolate & coffee Dash—are strawberry Spark and cinnamon Flex.
OffLimits is even offering a special birthday bonanza pack, if you want to try all four. Sure, they’re a bit more expensive than your run-of-the-General-Mill fare, but for an organic/vegan/gluten-free indie creation that comes with digital tickets redeemable for real prizes, it’s more like buying an edible piece of culture than a mindless munchie. And hey, if you buy their birthday pack, you’ll even get some cereal glitter, ideal for rolling around in before foam parties at the club, or for ethically chucking in assertive strangers’ eyes.
If you can’t tell—I’m really into OffLimits’ aesthetic. Maybe if all goes well, by their second anniversary they’ll do Gingerbread and PB&J flavors. Maybe they could call them, oh, I don’t know, Snap & Smuck?
