Yearly Archives: 2020

News: Sesame Street 123 Berry Cereal

 

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No, no: this is all wrong! How can a Sesame Street cereal with a name like “123 Berry” be fronted by any Muppet other than Count von Count? What did you do with him, General Mills? Did you sign a vampiric exclusivity deal with Count Chocula, pushing the purple felted numerologist out of the picture with the mythological punishment of counting to infinity?

Or, since this 123 Berry cereal box is just a sales sample and not final, is the Count still in hair & makeup?

Whatever the reason, von Count’s absence isn’t the only troubling thing about Sesame Street 123 Berry cereal, first shared by consistent General Mills leaker Cereal Life. Namely, the very fact that this is another berry-flavored cereal out of the endless fruit pi of similar licensed releases doesn’t leave me with much hope that the taste will be exciting. Granted, it is billed as a wholegrain, rather than a corn cereal, but since previous Sesame Street cereals ended up as forgotten relics of Alpha-Bits past, 123 Berry will have to do a lot to escape the sins of its ancestors.

So good luck, Elmo & Co.: the world’s fledgling mathematicians are counting on you.

 

Review: Quaker Golden Maple Oatmeal Squares

Golden Maple Oatmeal Squares Cereal Review Box

This review is a long time coming. In fact, it’s been brewing in my brain since before this blog was even a glimmer in my temporal lobe.

First things first: I’m a lifelong maple cereal mark, born and bred. I mean, my blood is practically golden syrup’d cereal milk—which is why I bring a satchel of leeches to Denny’s. It might not’ve been the very first cereal to spark a journalistic interest in the stuff (that title, incidentally, goes to Cinnamon Honey Bunches of Oats), but Waffle Crisp nevertheless is one of the foundational cereals whose never-fading nostalgic spirit drives Cerealously to this day. Seriously: eau de Waffle Crisp is a fragrance so potently sentimental, physicists are considering it as theoretical time machine fuel.

And though Waffle Crisp is gone—at least for now, I weep to myself—granularly analyzing other maple cereals still gets me through the day. From modern classics and bold pairings to the genre’s lower lights, I’ve used just about every relevant adjective in the book to describe the breakfast aisle’s ever-shifting forest of maple tastes both authentic and sweetly synthetic. But ever since I first saw it on the side of my Brown Sugar Oatmeal Squares, one mythic maple cereal has eluded me.

Until now. See, I was always convinced that Golden Maple Oatmeal Squares was an antiquated, discontinued variety that Quaker forgot to take off the boxes of the line’s other three flavors. I searched and searched for years, even bookmarking Quaker’s product locator to no avail. But after Justin and I discussed the stuff’s scarcity during Episode Thirty-One of The Empty Bowl, a number of listeners confirmed that the stuff is still sold in stores—albeit only in very specific regional areas. One listener, Brooke from Wisconsin, was kind enough to send us both boxes to try.

So with my decade-old mission drawing to a close, one question remains: are Golden Maple Oatmeal Squares worth the long-fermented hype? Continue reading

Review: Elf Cereal

Maple Buddy the Elf Cereal Review Box

Ahh, okay. The extended Elven cereal mythos is starting to make sense.

So seventeen years after the events depicted in the 2003 Will Ferrell holiday family comedy Elf, an unfleshed-out character tribe known as the South Pole Elves resurfaced in reality, when known Chaotic Neutral trickster archetype “Elf on the Shelf” escaped from an Antarctic prison, as described in my recent post on the Shelved Elf’s upcoming second cereal.

We can then assume that, since Buddy the Elf & the North Pole’s noble proletariat are the Nice List antithesis of Elf on the Shelf’s menacing malice, General Mills’ new Elf Cereal must be on a divine Clausian crusade to restore wholesome holiday energy to the breakfast table. I mean, why else would an Elf Cereal take nearly two decades to happen? And no, we don’t count the false prophet.

Personally, though I think Elf is a well-written Christmas movie, I’ve seen it enough times that my fanaticism for its fa-la-la follies tapered off after the first decade or so of annual airings. Nevertheless, I’ll be reviewing Elf Cereal, all maple-puffed and pine-mallowed, with the unbiased palate of a…

Line?

Yeah, from Elf, or at least Buddy’s Musical Christmas.

Uh.

The unbiased palate of a narwhal. Let’s move on. Continue reading

News: Elf on the Shelf Vanilla Candy Cane Cookie Cereal

Elf on the Shelf Vanilla Candy Cane Cookie Cereal

Shhh!! Do not move. Do not say a word. Quietly read the words I’m about to present you: he’s in the room with you, right now. But he can’t see you if you remain still and silent, like Christmas Eve’s unstirred mouse.

The Elf on the Shelf feeds on fear. An animistic Yuletide talisman capable of movement speeds greater than SCP-173 when not in view, this guy was clearly deemed too dangerous for Santa’s workshop and sent to a maximum-security Antarctic prison, where he easily slipped past inattentive penguin guards to asexually multiply across shelves worldwide.

Okay fine, a lot of people love the Elf on the Shelf. think he’s creepy. And that’s why he finds me delicious.

I’ll admit, when Kellogg’s first released Elf on the Shelf Sugar Cookie Cereal last year, I didn’t expect it to return for 2020—let alone with offspring. For while Elf on the Shelf Sugar Cookie Cereal is just alright, it’s no Sugar Cookie Toast Crunch and never will be.

However it’s sequel flavor sounds a bit more permafrost-breaking. As the first mint cereal without chocolate, Elf on the Shelf Vanilla Candy Cane Cookie Cereal brings back those familiar crunchy stars but swap out the boring white pill marbits for cute peppermint swirl ones. Given 2020’s tepid track record with vanilla cereals, I’m hesitant to say whether EotS VCCCC will actually be good, but I’m giving it points for originality regardless.

Expect to see both Elf on the Shelf cereals on, well, store shelves starting this month.

Review: General Mills Ultimate Taste Comeback (Cookie Crisp & Cocoa Puffs)

General Mills Ultimate Taste Comeback Review Cocoa Puffs Cookie Crisp Boxes

Chocolatey & Fruity: the Adam & Eve of cereal flavors. Or to be more secular, the Dialga & Palkia. As two admittedly broad classifiers. Chocolatey & Fruity nevertheless encapsulate the vast majority of non-Honey Nut cereals—we’ll call that one Giratina.

But while “Fruity” is a very malleable term, representing every cornucopious blend from Trix to Froot Loops, “Chocolaty” deals primarily in shades of subtlety. Sure, texture aside, you could probably tell the tastes of Cocoa Puffs & Pebbles apart, yet daring revolutions in chocolate cereal technology are rare. Usually things just get fudgier, or tweaked with a supplementary flavor enhancement. I want to know what it tastes like when a cereal brand focuses on refining chocolate and chocolatey flavor alone, which is why General Mills’ Ultimate Taste Comeback—particularly the cocoa’d duo of the four—have high expectations to live up to.

Well that, and we’ve already been slightly disappointed by Retro Recipe Golden Grahams, as well as unimpressed that Ultimate Taste Comeback Trix didn’t actually change anything (further evidenced by the fact that when General Mills sent me all four cereals to sample, they included old Trix box art rather than the fresh, big rabbit-headed version seen in Ultimate Taste Comeback graphics).

Enough exposition! Let’s expose these Puffs and Cookies for what they really are… Continue reading

Spooned & Spotted: Frankford Fruity Pebbles White Chocolate Bunny

Frankford Fruity Pebbles White Chocolate Bunny

Speak of the deviled, egged or otherwise, and they shall appear.

Just days ago, I shared news of Frankford’s freshly debuted Fruity Pebbles Candy Bar, remarking how Easter 2020’s Froot Loops White Chocolate Bunny should’ve been a Trix Rabbit. Perhaps hearing my pleas and choosing to further spurn them, Frankford already has a Fruity Pebbles White Chocolate Bunny all hopped-up and ready to go for 2021.

Yes, as I begin to make plans to consider buying materials for my Halloween costume—Thanksgiving & Christmas mere glimmers in the inevitably grueling midwest winter ahead—cereal-loving confectioners are already going hare-brained over next spring. And though the chaotic nature of 2020 makes it hard to picture how next year will look or feel—let alone taste—at least we have one Fruitily Pebbled thing to look forward to.

Well, two.

Spooned & Spotted: Fruity Pebbles Candy Bar

https://www.instagram.com/p/CF6-64HhkPI/?utm_source=ig_embed

Finally, a Pebbles product for guys like me who detest the low-density, appetite-exacerbating composition of the cereals themselves. No longer will I have to eat three bowls of Fruity Pebbles just to feel them in my stomach: now I can insert a whole creamy bar of the stuff into my mouth like a Super Nintendo cartridge and call it a day.

Thanks to Candy Hunting and @andyjarnold, we now know that these King Size Fruity Pebbles Candy Bars are already available at Walmart: the appropriately King-Sized retailer that tends to reign over new cereal-adjacent exclusives. It’s unclear from this photo alone whether the Pebble-paved bar is made of white chocolate or just some cheap, abstract white sugar confection, but eagle-eyed, rabbit-eared readers may remember that Frankford also released a Froot Loops White Chocolate Easter Bunny earlier this year, so it seems they just swapped one fruity cereal brand for another here.

Wait a minute—hey Frankford, if you have leeway to partner with any cereal company, why wouldn’t you make a White Chocolate Trix Bunny?

The Empty Bowl Episode Thirty-Nine: The Land of Milk & Golden Grahams Honey

Stressed? During this week of all weeks? Well color me surprised. I think surprise is an ethereal pink, right?

Either way, kiss your worries goodnight, goodbye, and good riddance, because Justin and I are back with the Thirty-Ninth episode of The Empty Bowl: a meditative podcast about cereal. And if you doubt we have the career experience in psycho–cereal sleep therapy, just know this is technically our second anniversary episode.

In this milestone of an episode, we get retrospective with General Mills, reveal the secret ingredient in Little Debbie Oatmeal Creme Pies, and challenge you to provide any evidence that Granola Snacks really existed, or if I somehow tasted and photographed a lucid dream.

Is this week still weathering you? We’ve got a lot more rosy-eyed 30-minute dreamscapes at our Anchor hub. You can also follow along on Twitter, or send in a listener question. We can’t discuss or respond to every email, but each one colors me a deeper shade of surprised.