Monthly Archives: March 2019

Spooned & Spotted: Reese’s Puffs Bunnies (2019)

Reese's Puffs Bunnies 2019

Foiled again by these un-foiled Easter animals!

Yes, Reese’s Puffs’ go-to spring seasonal shapes, Bunnies, have returned once more. And while I love the things for their increased surface area and the cocoa-catching crevasses of their angular anatomy, I was hoping we’d finally get the PB-stuffed Reese’s Puffs Eggs I’ve been dreaming of ever since I first dunked a real oblong Easter Reese’s into a tall glass of Peeps nectar.

(Okay, I didn’t actually use the Peeps juice. You ever try milking one of those things?)

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While the actual bite-sized Bunnies appear to be the same, this year’s boxes strip away the old pastel pastiche that mimicked Reese’s other Easter wrappers in favor of a classical brand styling that’s more in line with the cereal’s other limited edition holiday Puff sculpts. Being a washed-up warrior of washed-out colors, I’m a little disappointed by this decision, but I suppose cheerful yellow doesn’t have much place in a cereal known for being an impulsively grabbed orange eye-catcher—it’s the veritable Krispy Kreme Hot Light of the breakfast aisle.

That is of course, unless you add Peeps Coffee Creamer.

Thanks to Dominic C. for the real-life proof. If you have a new cereal find of your own, feel free to hop over to our Submissions page.

News: Breaking Bad Cap’n Cook’s Cereal Marshmallows are Hitting FYE!

FYE Breaking Bad Cereal - Blue Sky Marshmallows

Oh, to have been a fly on the wall at FYE HQ when they dreamt up this one…

Having watched all of Breaking Bad during its original TV run, drawn my own Heisenberg shirt, and laughed at Breaking Bad Comics ’til they mineral-ed my socks off, I’m fascinated to see that the show’s legacy is still going so strong nearly six years after its fateful series finale. FYE, who have already released cereals based on Rugrats, anime, and modern American “children’s” horror games, have now set their sights on Albuquerque. Not unlike Walter White himself, this time around they’ve cut out the middleman between mouth and marshmallow, ridding their (admittedly expensive) cereals of any oat-y imperfections to make boxes of 100% pure “Blue Sky Crunchy Marshmallows.”

Dubious drug references aside, these mildly profane (put the kids to bed) marb*tches are apparently both naturally and artificially flavored. I still haven’t decided whether I’ll go in on a box—I promised Walt I’d stay out of his territory, after all, if he stayed out of the cereal blogging game—but I am curious to see what these might taste like. Bubblegum? Cotton Candy? Rice ‘n Beans?

If you’ve tried these, let me know in the comments below. In the meantime, I’ll just pray that the conceptual sequel to these Oops! All Lucky Charms Moons is a shingle-specked box full of Crunchy Roof Pizzas.

Review: Honey Brunches of Oats Chicken & Waffles + Maple Bacon Donut Cereals!

Post & Honey Brunches of Oats Chicken & Waffles + Maple Bacon Donut Cereals Review

National Cereal Day is a funny holiday.

See, despite the best efforts of cereal curators and Ralston researchers such as myself, no one knows exactly when this crunchiest day of the year was first commemorated, nor who it was that first raised their (presumably) marble mug–bowl hybrid to propose the occasion. That said, if you’d like to pretend it was my Great Grand-Pappy Cerealously IV, a humble Crunch Berry farmer from the milkily humid tropics, I wouldn’t be opposed.

All we know is that since the day starting gaining mainstream traction near the turn of the 21st century, National Cereal Day has remained more popular amongst food and local news outlets than other, more contested days. Perhaps it’s a testament to the comparative cultural significance of breakfast cereal, or perhaps just to the PR power of big cereal companies—bless them all for stocking my pantry in time for National Napping Day next week.

Regardless of the date’s disputed origins, it almost always creeps up on me like a ghost in the night or the smotherly love of a 5am house cat. I tend to myself awakening in disbelief to “March 7th” on the calendar, scrambling past my plans for scrambled eggs to write something fitting for this blog’s bona fide breakfast star. But this year, my resolve was steely and my focus was clear: I simply had to write about the already-legendary Honey Brunches of Oats flavors Post has released to both celebrate National Cereal Day and potentially initiate a bold new phase of the foodstuff’s future:

A dawning golden-brown—and perhaps, eventually, honey-mustardy—era of savory cereal.

Both these bite-sized barn animals have already been spotted in both Giant Eagle and Walmart stores, but my journey from farm to pantry was more of an a-graze-ing race. The kind folks at Post offered to send me a box, but after a postal system error—during which I cursed imagined package thieves before pitying them for the surprisingly fowl bounty they were about to unbox—I had to leave a polite mailbox note and desperately wait to hear from a distant neighbor in hopes they’d still have what was mistakenly delivered to them.

Thankfully, this kind soul was able to recover my morning soul food, and here I sit: pastorally sampling the stuff to see if it’s cud worth chewing or a dud worth ptooey-ing.

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News: Kellogg’s India Launches Culturally Inspired Corn Flakes Flavors

Kellogg's Indian Corn Flakes

While American cereal news grinds to a temporary halt before the barnyard bonanza that will be National Cereal Day (March 7th), the bird-minded brains behind Froot Loops and Corn Flakes are evolving that latter rooster-fronted classic for an international audience.

Announced as a collaboration with celebrity chef Ranveer Brar, Kellogg’s three new India-exclusive Corn Flakes varieties will be Thandai Badam, Kesar Pista Badam and Rose Badam. While this may not mean much to my fellow stateside cereal lovers, understanding these unique flavors can go a long way toward informing cereal makers all over the world.

While I was familiar with none of the above taste profiles, they are apparently “enriched with the goodness of real almonds, Kesar, rose, saffron and pistachio.” According to Chef Brar, “This new range of cornflakes is attributed to the local flavours of India in particular that create a sense of nostalgia every time we come across them. It could be the mom who added Roohafza to your milk or the local halwai you went with your grandparents to enjoy a glass of warm kesar badam milk.”

The point here is not (just) that America needs a good pistachio cereal with freeze-dried ice cream bits, but that perhaps American cereal aisles need to rethink their seemingly binary approach to either extremely safe flavors or extremely wacky flavors. Because while chicken & waffles may be nostalgic for some, personally I’d rather see ideas that merely gaze into an uncanny savory–sweet valley instead of diving in snout-first.

What might that look like? They could adopt the Oreo school of thought and try Mississippi Mud Pie Cereal, plumb my Midwest heritage with Superman Ice Cream Cereal, or [Hi, big cereal company! Hire me as your dedicated flavorologist to unlock the full list!].

I’m sure that kind of gated content won’t win me any auspicious emails, but if you do have the means to try any of these cereals, feel free to let me know how they are on our Submissions page! Thanks to reader Nik for the tip on these rose-gold maize shards.