Monthly Archives: November 2018

Spooned & Spotted (Canada): Sugar Cookie Toast Crunch

Sugar Cookie Toast Crunch Canada

There are a lot of things that separate a good cereal from a great cereal: unique flavor, creative theming, brand evolution. But there’s only one thing that separates great cereals and legendary cereals—you know, the kind of breakfast fare you need a Master Bowl to catch.

And that’s accessibility.

Yes, while you’d expect to only encounter legendary cereals on the secluded shores of the Whirl Islands, true morning myths know no borders. They aim for deliciousness for all, and now Sugar Cookie Toast Crunch is joining that wanderlusting pantheon.

Once considered extinct, the Toast Crunch family member I’ve called “the greatest seasonal cereal of all time” has returned this season with full confidence and Canadian citizenship. Spotted by Junk Food Jeff (thanks Jeff!) alongside General Mills’ other, less exciting holiday 2018 release, Canadian Sugar Cookie Toast Crunch boasts exclusive box art, too.

This bluer and more frigid design seems to harken back to the cereal’s original, 2014 art, but now one of the squares wears a pair of floating mittens, frighteningly suggesting rapid mutation and evolution in the Toast Crunch species.

So enjoy Sugar Cookie Toast Crunch while you can, Canadian neighbors, because if this cereal keeps growing new limbs, it might be humankind that’s Limited Edition.

Guest Review: Trader Joe’s Crispy Quinoa Stars Cereal

Trader Joe's Crispy Quinoa Stars Cereal Review Box

break·fes·sion
/ˈbrekˈfeSHən/

noun

Noun: breakfession; plural noun: breakfessions
a formal admission of guilt for violating cereal orthodoxy

“He signed a breakfession to mixing orange juice with Cocoa Puffs. He shall be milkboarded until sunrise as penance.”

 

Deep breath, Jared. You can do this.

Fellow cereal heads, I have to own up to something. This goes against every sacred principle our people hold. I won’t blame you for pelting me with marbits and extruded grains of various magical configurations. But I can’t go on hiding in the pantry like this. (Literally, because it’s very small and there are, like, fifteen boxes of cereal in there. Plus potential spiders.)

Friends. I don’t like Lucky Charms.

I know. I get it! Just hear me out. The substance of Lucky’s original treasure is about as bland as it gets. Even Corn Flakes at least taste like their eponymous source material, so you can throw a mushy hoedown while contemplating the familial history of Cornelius the Rooster and the NBC peacock. What, you’ve never noticed the obvious resemblance? Something tells me Miss Prissy wasn’t the only fryer in Foghorn’s coop.

The cardboard bits turn to mush and distract from the marshmallows which, while fun, have no taste other than straight fructose. There’s no complexity going on here. Sorry, Lucky, but your two-note song just doesn’t groove me.

So when Dan drew my Trader Joe’s-loving attention to Crispy Quinoa Stars, I was less-than-enthused. The box image immediately trips my ingrained Charms avoidance. These crispy crucibles of the known periodic table look just like the dry kibble that makes LCs such a chore to eat. But, hey, a cereal journalist has obligations, and the people need to know. So let’s fly through the cerealsphere to TJ’s in my (used, beat-up, Honda) rocket ship! Continue reading

The Empty Bowl Episode 4: Dry Humor

Need to chill out? Boy, do we have a cool glass of milk for you.

Or maybe not: on episode 4 of The Empty Bowl—our soothing (emphasis on the O’s) cereal podcast—Justin and I talk about the perks and irks surrounding dry cereal. Other topics include the widely heralded return of Sugar Cookie Toast Crunch, the mathematical inconsistencies of XL Cap’n Crunch, and the upcoming debut of a certain sweet and sour cereal.

As always, we deeply appreciate the positive feedback we’ve received on the show. If you’re interested in helping better spread our breakfast zen across the world, subscribing, rating, retweeting, donating, or simply telling your grandma about the show would mean so much to the both of us.

You can also send us questions and feedback over email—unfortunately we can’t promise discussions on every kind letter we receive, but know that every message is read and heartfully valued.

Until next time, don’t forget to drink the milk—or, you know, intentionally forget the milk and eat it dry.

News: Two New Pebbles Cereals are Coming Soon!

tropical-fruit-pebbles-cereal

Take that, Mother Nature!

Where old Momma Gaia only nurtured three main types of rocks—igneous and sedimentary are two of them, for those living under a metamorphic—Post has now released over 25 different varieties of Pebbles cereal since Fruity & Cocoa (the Pebbles family’s Adam & Eve) debuted in 1971.

It must have been wild for the Flintstones to be cryogenically frozen—which, for a cartoon, I presume involves lamination—only to be drawn back to life just in time to see their familiar bedrock culture made deliciously edible.

The new flavors, Tropical Fruit and Strawberry Banana, come hot off the heels of last year’s underrated Peanut Butter & Cocoa Pebbles, which were pretty much sweetly dandruffed Reese’s Puff clippings. Thanks again to Gorgnull, we have a clear look at Tropical Fruit, even if Strawberry Banana has yet to be visually leaked.

I’m not the biggest Pebbles fan, as I prefer my cereal to hit my stomach like an actual rock, instead of the nutritional equivalent of balsa rice, but these concepts have me intrigued. Strawberry Banana sounds like the (somehow) beautiful lovechild of Urkel and a Minion, while Tropical Fruit doubles down on the ‘nanner while boldly introducing twists of pineapple and mango, two flavors that have yet to debut in mainstream or American cereal aisles.

So while it’s innovative, I don’t know if I fully trust the pre-ice age Fred & Barney to pull off a tropical flavor yet. Maybe they can enlist the help of a pterodactyl who flew south for the winter.

News: Post & Dunkin’ Donuts Caramel Macchiato Cereal will be Caffeinated!

Dunkin' Donuts Caramel Macchiato Cereal

Okay, okay, okay. I don’t have much time to finish this post—stop rushing me! There are only so many hours in a day and I’ve had four cups of coffee to prepare for this news and and and and and…sorry I was just writing to the beat of my heart and I don’t want Mavis Beacon to be disappointed if I don’t hit the right cardiovascular words per minute ahhhhh I’m sorry Mavis! Please don’t tell Mario.

Deep breaths, Dan. Deep breaths. And deep cups of water. You can do this.

While I sweat out this Caligulan caffeine rush, let your own eyes glisten tears of joy at the above box art. Yes, according to a trusted product surveyor under the alias Gorgnull (thanks!), we now know that Post and Dunkin’ Donuts are teaming up for an upcoming Caramel Macchiato cereal.

This is exciting for a number of reasons, in descending order:

5) We’ve already seen Dunkin’ Donuts collaboration potential with another cereal company—I guess their alliances are easily $wayed—so I have high hopes for what’s brewing here.

4) We’ve also seen that Post is amping up their collaboration game, with no respect paid to traditional cereal flavor boundaries. Truly a compliment, I hope this opens the foodie floodgates for the likes of (off the top of my tongue) M&M’s and Starburst to join the cereal fun.

3) There have hardly been any coffee cereals, let alone a caramel one, so this is a deliciously un-spelunked niche.

2) Dunkin’ Donuts already had a cereal, and it is lovingly remembered by doughnutheads (is that the right term?) everywhere, so this could be a quasi-nostalgic, quasi-innovative groundbreaker.

1) It’s caffeinated, duh! Unlike General Mills’ Mocha Crunch, DD’s Caramel Macchiato Cereal could revolutionize the way I get energized and dehydrated before 9am. If I eat it with almond milk, that’s practically water, right?

It remains to be seen what the actual taste would be—the cereal’s geometry reminds me of Malt-O-Meal (aka Post)’s best cereal of the year so far—or how its risky twist will work with cereal-loving, already-naturally-caffeinated children. But all I’ll say is that if a mom buys this cereal without knowing about its caffeine content, she’s welcome to mail it to me (a human dumpster) instead of a real dumpster.

Because I’m already eyeing that fifth cup of joe, and if it doesn’t have a marshmallowy crunch, I might have to eat the lid.

News: Sour Patch Kids Cereal is Weirdly Real!

(Update: We reviewed it!)

I always love seeing a wacky cereal rumor come true, but at what cost? Seriously, you could tell me a Brain-Eating Bacteria Bran cereal was coming out, and I’d probably still excitedly debate about what flavor it would be.

(My money’s on the muted savoriness of a cooked noodle.)

While we may still be a few degrees of silly separation from total cereal annihilation, Post’s now-confirmed Sour Patch Kids Cereal definitely pushes the cereal aisle’s typically sturdy border between sweet flavors and anything else flavors. E

Compared to the imagined bite of a cerealized Sour Patch Kid, even mainstream raspberry cereals are about as “tangy” as lemonade Kool-Aid.

But I won’t let my mind’s tender taste buds stop me from trying Sour Patch Kids Cereal. Leaked but unconfirmed by Candy Hunting, the cereal now has photographic identification via a Facebook cereao fan community’s detective-ry. And despite early public outcry, I haven’t given up on it since trying Apple Raspberry Otees. If that cereal can pull off a convincingly potent sour–sweet flavor, Sour Patch Kids’ iconic gummy blend of various blue raspberries, watermelons, and loose gobs of sour powder could have a better shot than we think.

So until it pops up on shelves around me, I guess I’ll just have to train my palate: with some controlled experiments involving a fishing pole, sour gummy worms, and a farm-fresh milk bucket.

Cereal Throwbox – Part 1!

Cereal Throwbox

Ahh, Saturday: essentially the sacred day of cereal, its mornings are culturally cemented as temporal offerings to both cereal and cartoons, while its late nights are perfect for some midnight snacking.

So what better day than cereal’s soulbound Saturday to kick off another attempt at extracurricular site content?

Long backstory short, my friend, cereal box collector, and frequent Cerealously ally Gabe Fonseca sent me some old boxes he had doubles of. This was some two years ago, but after misplacing and rediscovering the boxes in storage (sorry Gabe!), I finally feel ready to give these long expired gems a fresh look.

So welcome to Cereal Throwbox, a period flashback to more colorful, and oftentimes more creative, cereal eras gone by. At least for now, these are chosen with no rhyme or reason other than “I like/remember/want to imagine growing up and watching anime with this one.”

Let’s dive into some mind’s-eyed munchies!

Continue reading