Picture the end of Return of the Jedi, but instead of Ewoks and bonfires on Endor, it’s Ewoks and bonfires in the middle of a cereal aisle. And the grinning Force ghosts of Andre the Giant and your inner child are watching with approval.
Yes, friends: classic Honeycomb is back, and the Honeycomb Hideout belongs to the consumer once more.
Allow me to explain: last year, Post changed the ingredients of 50-year classic cereal Honeycomb to be all natural, branding it as having “BIGGER HONEY TASTE.” Seems pretty innocuous, right? I mean, Honey Nut Cheerios became gluten free without jeopardizing taste, right?
Cue the 300 comments and counting tell me I’m wrong. While I thought the new stuff wasn’t that bad, every person who grew up clutching a bowl of Honeycomb in Anytown, USA chimed in to bemoan the loss of, if you believe their stories, the very essence of their childhood, which was forcefully exorcised from them by faceless penny-pinching marketers. Perhaps my favorite elegy for the lost Honeycombs was this poetic take:
I won’t downplay their sorrow. I know it means a lot to have something that has long meant a lot to you taken away, so I tried my best to encourage commenters to take action and tell Post, instead of me. And in an optimistic case study of the value of voting with your dollar, they listened.
As seen in this photo shared by Junk Food Jeff, Canadian stores are already stocking two Honeycomb options: the new, “Bigger Taste,” and an even newer, but also older, “Classic Taste” Honeycomb. And fear not, Harold Comb, age 58 from Tuscaloosa: Post has stated that Classic Honeycomb will be coming the the U.S. soon, too!
I’m so happy I could French kiss a bumblebee.
Thanks again to Junk Food Jeff for the pic. If you have some exciting cereal news of your own to share, check out our Submissions page!