Yep, you read that title right. Recently, Cap’n Crunch’s box art game has been very on point—and I’m not just talking about the boxes that involve Cap’n Crunch playing actual sports games.

From HomeRun Crunch and Touchdown Crunch to Orange Creampop Crunch and super close-up revamps of classic boxes, the white-haired Cap’n has been looking more spry and animated in 2016 than ever before.

Better yet, the backs of these boxes feature more than just the ever-lively cereal ship captain we know and love. Alongside games, puzzles,  a bustling zoo of caricatured animals, and at least one Statue of Liberty, recent Cap’n Crunch boxes have featured countless revivals of vintage Quaker mascots.

From Crunch mainstays like Jean LaFoote to obscure, decades-old villains like Magnolia Bulkhead, these 2016 boxes have something for cereal lovers from the ’60s, ’80s, and every where (or should I say every when) in-between.

As a serious cereal fan myself, I wasn’t content with just looking at these awesome new boxes. I wanted to find out what was behind this recent Crunchatized revitalization, especially after boxes of Peanut Butter Crunch have featured that same Olympics scene since the 2008 Beijing Games.

Before long, I found out who was behind this shift, too. Continue reading →