As one legend falls, another shall rise.
Just as Kellogg’s U.S. has made the borderline despicable choice to make Rice Krispies Treats Cereal a crudely deconstructed caricature of its former, cult-favorite self, Kellogg’s U.K. is bringing its version of Cocoa Krispies to a bold new frontier of flavor.
Fronted by Coco the monkey, a mascot that once blessed boxes of U.S. of Cocoa Krispies from 1991-2001, White Choc(olate) Coco Pops are the first introduction of white chocolate into a cereal brand that I can think of, outside of Hershey’s Cookies ‘n’ Creme cereal (which is still appropriately and anachronistically present on Kmart’s website). That cereal was a bit of a flop, which puts the onus of white chocolate revelry squarely on Coco’s shoulders.
But hey, at least he hasn’t been uncannily CGI’d yet, unlike a certain trio of elves who now appear to be haunted wax sculptures.
While I’m unsure whether I’ll ever get the chance to taste White Choc Coco Pops, it’s no doubt been a good month for Kellogg’s U.K., who also stirred up a lot of buzz by making three different beers from the production waste of Corn Flakes, Coco Pops, and Rice Krispies—meaning that if I can’t get my hands on White Chocolate Pops, I might be able to sooth my sorrows soon with a tallboy of White Chocolate Poppin’ Porter.
Just found and bought a box of these! And then immediately got a horrid summer cold so now can’t smell or taste anything! I shall report back soon… I’m looking forward to them a lot.
So long everyone. Moving to the UK.
For once something midly exciting in the Uk – my Asda is not stocking them yet, really hoping to get my hands on them!
just ordering some of the beer (tho the coco pops one is out of stock 🙁
Interesting; I suppose a change from the many different shape/texture varieties but same basic chocolate flavour (I’ve heard mixed reviews on the granola).
I often hear other people complain about white chocolate flavouring being too sweet, wonder if that’ll crop up here.